Media & Entertainment
How Silverline Transformed Samba TV’s Sales Platform for Stronger Alignment
Reading time: 3 minutes
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast, cable, over-the-top, and digital media from millions of devices...
Media & Entertainment
How to Manage Your Data in a World Without Cookies
Reading time: 4 minutes
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating “alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Why...
Media & Entertainment
The Top 4 Challenges Facing Media Today (And How to Solve Them)
Reading time: 4 minutes
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to $50bn), or cinema (effectively $0), according to Magna....
Media & Entertainment
How a Media Organization Used Salesforce to Redefine Ad Sales
Reading time: 4 minutes
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the basement and the cheese is over at your neighbour’s house (if there’s even any...
Media & Entertainment
The Top 3 Salesforce Customizations Essential for Media Companies
Reading time: 2 minutes
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow down the top three customizations that are essential to media companies. The ever-changing landscape of Media Relationships: Buying media is a collaborative process with multiple...
Media & Entertainment
Media Sellers now have an Automated and Unified way to Manage Goals
Reading time: 2 minutes
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry brings additional complexity to this process in the way that these budgets are set, assigned and subsequently managed. While most people will be familiar with...
