Salesforce Platform
Pardot vs. Marketing Cloud — What Should You Pick?
Reading time: 4 minutes
“What’s the difference between Marketing Cloud and Pardot?” I hear this all the time from our clients here at Silverline. Truth is, a lot has changed since Salesforce acquired Pardot in 2013 (and since its original launch in 2007!) New features, use cases, and marketing techniques mean both Marketing Cloud and Pardot look very different. ...
Salesforce Platform
How to Ensure Success with Marketing Automation
Reading time: 3 minutes
Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and well-orchestrated points of interaction. Marketing automation is about improving and streamlining the holistic customer journey and experience — beginning with an individual’s initial brand awareness and...
Dreamforce
Dreamforce Marketing Keynote: The Age of the Intelligent Marketer
Reading time: 3 minutes
Marketing and marketing automation with Salesforce has undergone significant changes this fiscal year. Ryan Strynatka, SVP and GM for Social Products for Marketing Cloud, hosted a panel of experts in the marketing space at this year’s Dreamforce for Marketing Keynote entitled ‘The Age of the Intelligent Marketer’ which recapped that journey and showcased where Salesforce is headed for Winter and Spring 2019.