Media & Entertainment
Marketing Automation Sets the Stage for Data Normalization
Reading time: 3 minutes
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate within their own silos. There may be some 1:1 connections in place, data lakes, or all too often, manually updated CSV’s being emailed and...
Help & Training
Dive into the Pardot Spring ‘18 Release Notes
Reading time: 2 minutes
As you may or may not know, Pardot has a rolling release schedule where new features become Generally Available (GA) as they’re deemed ready. Some of these features may be contingent on the Sales Cloud release but most come out on a rolling basis. Below are features that will deliver an immediate improvement to your...
Marketing
Pardot Summer ‘17 Release Updates
Reading time: 2 minutes
While Pardot doesn’t quite follow Salesforce’s release schedule, there are still quite a few notable updates everyone should be aware of. Most of these were driven by user request so you may have spent some time wishing for a few of the following… Automation Rule Repeat Prospects may now run through the same automation rule...