Payer
Cracking the Code for Healthcare Member Engagement
Reading time: 3 minutes
Payers have to effectively manage a tangle of ever-changing relationships between providers, groups, and member communities — all while handling traditional operational challenges like claims processing. Today, member expectations are changing. Meeting these new demands requires payers to step up their member engagement programs. Payers need to evaluate the best step forward for their organization...
Healthcare
Operating Efficient Payer Call Centers with Salesforce
Reading time: 4 minutes
With the challenges payers have faced this year, your call center is likely busier than ever. At many call centers, the ability to effectively serve customers is negatively impacted by the agent’s need to access multiple legacy applications — frequently with a need to re-key and search for information separately in each — made all...
Healthcare
3 Key CRM Capabilities for Payers
Reading time: 3 minutes
Payers fight a never-ending battle to effectively manage relationships with the provider, group, and member communities — in addition to traditional operational challenges like claims processing times and aging technology. But now, they must also face new demands such as the never-ending stream of government regulations and demands to lower costs in the healthcare delivery...