Media and Entertainment
Build personalized experiences for every stage of the media buying journey.
Drive growth through superior experiences and streamline ad sales, talent management, media planning, and more.
Silverline’s Media and Entertainment Practice was created from our acquisition of Shift CRM, an award-winning Salesforce Partner with over a decade of experience specializing solely in media and entertainment. From ad sales to budget management, revenue scheduling, talent management, title and rights management, and so much more, we offer industry-leading best practices to design and build solutions that solve business challenges unique to the media and entertainment industries.
We Know Media and Entertainment
The media and entertainment industry is constantly evolving to meet rapidly changing consumer expectations and technology innovations. Traditional models like print, linear, and out-of-home aren’t just declining — consumer expectations are changing, and businesses have to keep up. Silverline not only understands this changing environment, we’ve seen first hand how the power of technology can help organizations address these challenges. We partner with our clients to guide them on their digital transformation journey through recommendation of best practices, industry relevant expertise, and superior technology implementation.
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Ad Sales
Ad Sales Management brings cross-channel planning and execution, automated client reporting, and campaign optimization together on a single platform to help drive revenue for publishers. Maximize advertising revenue by bringing together media planning across channels and analyzing campaign performance from multiple first- and third-party sources.
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Subscriber Management
Content consumption patterns are changing as subscription-based streaming services are becoming increasingly popular. Subscriber Management helps you to engage and manage customer lifecycles, pivot from subscriber acquisition to subscriber retention, and gives you the ability to use your data to tailor content and offerings to your customers.
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Intellectual Property Management and Content Licensing
Manage your IP and Content Licensing flows, including sales, legal/contracting, rights windows, and more from a single platform with a single source of truth.
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Retail Media Networks
Retail Media Networks offer a unique value proposition in the advertising landscape with the ability to influence consumers when they are close to making buying decisions, whether in-person or digitally. Make it easy to seamlessly conduct revenue scheduling, forecasting, campaign management, and other activities across your entire network.
Media Agencies
Our team of industry experts have extensive experience building Salesforce applications to manage every aspect of your agency. Whether you are a boutique shop, or a large, international agency, our team can take you through your personalized Salesforce journey to show you how you can get the highest return on your Salesforce investment. Regardless of where you are in your digital transformation, we can show you exactly which applications your organization needs to compete with the best.
Learn more about our solutions for agencies
Salesforce Media Cloud
Built on an industry-specific data model that provides a complete view of your customers, Salesforce Media Cloud gives you access to insights and analytics for budgeting, projections, actualization, and campaign pacing. Create customer-centric media buying experiences and streamline data with a single platform that integrates data from multiple systems, allowing your team to collaborate and execute seamlessly.
Learn more about Salesforce Media Cloud
Salesforce Mediaocean Data Integration
As an Official Media Cloud Partner, Silverline has developed the first Mediaocean certified connector for Salesforce. Replacing the manual former process of sending emails with attached RFPs, the integration automates the RFP process in Salesforce and seamlessly provides the ability to ensure you are responding to every opportunity. With all of the information you need in a single platform, there is no more jumping between different screens and systems.
Learn more about our Salesforce Mediaocean Data Integration
Salesforce Marketing Cloud
Leverage Salesforce Marketing Cloud to create and streamline targeted email communications to agencies and advertisers, create a unified customer record, and personalize interactions with your audiences. We’ll help your media organization prioritize marketing goals and challenges, and identify the most effective use cases that will lead to value and quick wins.
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The Top Challenges Facing Media Today and What to Do About It
In this eBook, we’ll cover everything you need to know about the transformation of the media landscape, as well as our take on how to get started with this exciting new way to streamline operations and work more seamlessly to deliver value to your clients.
Get the eBook
Our Industry Partnerships
