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Build personalized experiences for every stage of the media buying journey

Drive growth through superior experiences.

Streamline ad sales, talent management, media planning, and more.

Mphasis Silverline provides unmatched expertise in Salesforce for media and entertainment, from ad sales to budget management, revenue scheduling, talent management, title and rights management, and so much more. We offer industry-leading advisory, implementation, and managed services to design and build scalable solutions for our clients’ unique business challenges.

Media and Entertainment Solutions

  • Salesforce Media Cloud

    Built on an industry-specific data model that provides a complete view of your customers, Salesforce Media Cloud gives you access to insights and analytics for budgeting, projections, actualization, and campaign pacing. Create customer-centric media buying experiences and streamline data with a single platform that integrates data from multiple systems, allowing your team to collaborate and execute seamlessly.

  • Salesforce Mediaocean Data Integration

    Mphasis Silverline developed the first Mediaocean-certified connector for Salesforce. Replacing the manual former process of sending emails with attached RFPs, the integration automates the RFP process in Salesforce and seamlessly provides the ability to ensure you are responding to every opportunity. With all of the information you need in a single platform, there is no more jumping between different screens and systems.

  • Salesforce Marketing Cloud

    Leverage Salesforce Marketing Cloud to create and streamline targeted email communications to agencies and advertisers, create a unified customer record, and personalize interactions with your audiences. We’ll help your media organization prioritize marketing goals and challenges, and identify the most effective use cases that will lead to value and quick wins.

  • Agentforce

    Agentforce transforms how businesses automate tasks and engage with customers, combining advanced AI capabilities with Salesforce’s trusted platform. AI Agents can help accelerate every stage of the ad sales cycle, from processing RFPs to media planning, IO creation, campaign setup, and reporting. 

Our Industry Partnerships

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The Top Challenges Facing Media Today and What to Do About It

Traditional models like print, television, out-of-home, and movies aren’t just declining — consumer expectations are changing, and businesses have to keep up. Download our eBook to learn everything you need to know about the transformation of the media landscape and how to streamline operations so you can deliver more value to your clients.

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The latest from our media & entertainment team