
Innovating Pharma and Medtech with Salesforce Life Sciences Cloud
Reading time: 3 minutes
The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful tool to help these industries work smarter, not harder. By combining AI, real-time data, and advanced tools, Life Sciences Cloud creates new opportunities...

3 Ways to Leverage AI-Enabled Automation in Diagnostics Now
Reading time: 3 minutes
Healthcare is not known for early adoption of technology given the complexity of regulatory compliance and the need to manage adoption impact on patients and providers. When it comes to healthcare diagnostics, this creates inbound manual processes that often result in inefficiencies, errors, and delays that can affect both patient care and business outcomes. At...

5 Strategies to Reduce Operational Costs in Healthcare
Reading time: 5 minutes
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all without compromising the patient experience. Thankfully,...

Healthcare Marketing Automation: 3 Ways to Drive the Bottom Line
Reading time: 5 minutes
Today’s healthcare landscape is in flux, but why? There are several key factors driving this change. In today’s article, we will take the perspective of change being driven by two primary forces: Consumers/patients/members demand a better healthcare experience, something similar to their local Starbucks or at-home Amazon shopping experience. The entrance of major disruptors within...

Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...

How Salesforce Improves 4 Key Member Services Interactions
Reading time: 4 minutes
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity. In an instant access world, people have become used to having anything...

Why Member Services is the Key to Your Payer Strategy
Reading time: 4 minutes
On an episode of Curb Your Enthusiasm, the self-deprecating Larry David said, “You’re nothing without your health. Some people are nothing even with their health. I fall in that category, sometimes.” For many of your members, health may not be a top-of-mind concern, but without it, they have, well … nothing. People have a lot...

3 Health Insurance Technology Trends for 2022 and Beyond
Reading time: 3 minutes
Your members expect more of you than ever. They’re looking for a streamlined shopping experience, guidance when it comes to enrolling into the right plan, and that you’ll meet them where they are — not the other way around. But if you’re like most payers, you might be struggling with the operational realities to make...

How Salesforce Health Cloud Helps Payers Perform Utilization Management
Reading time: 3 minutes
The term utilization management (UM) is nothing new — it’s been in our vocabulary since the 1970s — but it’s become an increasingly important term as a means of medical cost management. Overutilization and waste of resources, in combination with increased healthcare costs, put pressure on health insurers (payers) and employers to keep premiums down...

Improving Care Through the Patient Contact Center
Reading time: 5 minutes
Customer satisfaction matters just as much in the healthcare industry as any other. Often, the patient contact center (PCC) is a patient’s first experience with a provider or organization, and can set the tone for the rest of the relationship. On average, most health systems lose between 10-20% of annual patient revenues from patient leakage....