Media & Entertainment
The Path to Digital Transformation in Ad Sales Part 2
Reading time: 3 minutes
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers. Stats show that companies recognize digital transformation and customer experience go hand in hand. According to Forbes, 70% of companies either...
Media & Entertainment
The Path to Digital Transformation in Ad Sales
Reading time: 2 minutes
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the Internet. As digital trends from streaming, social and mobile transformed the industry, the market became inundated with gigabytes of...
Media & Entertainment
6 Reasons Now is the Right Time to (re)Start Your Digital Transformation
Reading time: 4 minutes
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to tightening budgets or you have been forced to furlough some talented employees, so starting a new project may...
Media & Entertainment
Lightning Strikes with Salesforce’s Winter ’20 release
Reading time: 2 minutes
Since trailhead’s release, Silverline has been a big fan of the modules. We’ve learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to find the best of the best. With Salesforce’s announcement that Lightning is being turned on for all orgs as of the Winter ‘20 release, it’s...
Media & Entertainment
Replacing Google DSM Part 2: The ‘out of the box’ myth
Reading time: 2 minutes
Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement. Software vendors are spending thousands daily on search ads, hastily positioning themselves as DSM/XSM replacements when that’s not really what they offer....
Media & Entertainment
DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager
Reading time: 2 minutes
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement, and we’d suggest planning your transition as soon as possible. Even if you’re more heavily reliant on DoubleClick for Publishers, you should still consider...
Media & Entertainment
What is Einstein’s “Jeopardy” moment?
Reading time: 3 minutes
Besides the flying car, few science fiction staples are as long-overdue as Artificial Intelligence. While it’s been a couple years since we saw IBM’s Watson dominating on Jeopardy, AI seems conspicuously absent from our everyday lives, even if there’s a lot going on behind the scenes. With the name alone, Salesforce has set some pretty...
Media & Entertainment
Salesforce Summer 2017 Release: Six things you’ll love (and one you won’t)
Reading time: 2 minutes
Salesforce recently published its Summer 2017 release notes, and at almost 600 pages long, it’s about the same length as the average Harry Potter book. You could read through it, but if you’re like most Salesforce users, only a few of the changes will impact your day-to-day workflow. Don’t fret, we forced an intern to...
Media & Entertainment
The Internet of Things and Salesforce: A kind of conversation
Reading time: 2 minutes
The Internet of Things, of enabling everyday items to send and receive data through the internet, is slowly entering our lives in amazing ways. Consumers can now interact with routine and household objects in a “smart” way. Inevitably, the Internet of Things and Salesforce will also form a natural pairing. In my own experience, I...