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Silverline and Shift: United by Shared Values

By Andrew Blaisdell 08.27.21
Reading time: 3 minutes

A company’s values are the foundation on which their entire organization is built. These values provide direction and purpose that lead teams to success, and at Silverline, we know that our values help create rewarding experiences for our teams, our clients, and the world we live in.

Last month, we acquired Shift CRM, the Toronto-based firm specializing in building solutions on the Salesforce platform for Media and Entertainment organizations. One of the many reasons we are excited about Shift CRM joining Silverline is how well our respective values align. 

Shift CRM’s core values…

Integrity
Honesty
Transparency
Customer Advocacy
Camaraderie
Balance 

Integrity 

Integrity should be at the base of every company’s values. You need integrity to stick by your principles and truly put them into action, and it creates the backbone that supports everything else your organization does. For Silverliners, integrity means doing the right thing, even when it’s hard. We’re not afraid of difficult situations, and recognize that unconventional, uncomfortable options can offer the best results for our company, our customers, and our team members. 

Honesty

A company is a giant network of relationships, and relationships need honesty in order to work and grow. We know that communication is key, and encourage open dialogue to uncover the most significant problem areas for clients. At Silverline, we strive to always be learning, and you can’t do that if you’re not honest about the areas where you need to expand your knowledge or reach out for support. The Salesforce ecosystem is constantly evolving with new technologies, and our ongoing education helps us optimize your Salesforce experience.

Camaraderie

The best teams are driven by camaraderie, not competition. We believe that we are better together, and foster a spirit of collaboration that helps every team member go above and beyond because we’re all lifting each other up. At Silverline, we celebrate each other, taking pride in our colleagues’ accomplishments. That also means finding the value in failure, and when things don’t go as planned, we look for the lesson that will unlock success in the future. 

Transparency

When everyone is on the same page, they’re able to tell the same story and reach a happy ending. Silverliners operate on trust and transparency. We’re upfront with clients and partners about our capabilities and processes, and expect the same from them in order to provide the strongest solutions to meet their specific needs. That transparency also applies to our internal practices, and we make sure that employees are fully informed about major developments for the business.  

Customer Advocacy

If our clients aren’t satisfied, we didn’t do our job. It’s as simple as that. At Silverline, customer advocacy means having the courage to challenge, to question outdated beliefs and ideals that keep people from changing with the world around them. The best way to implement a solution changes depending on the client, and we want to see companies work with us to innovate and become standard-bearers in their industries. 

Balance

It’s hard to do good work when all you do is work. Burnout is a real thing, and we want all of our employees to maintain a healthy work-life balance. On the job, it’s important that we try to have fun. Taking care of our clients is serious work, but we look for opportunities to take the stress off and reinforce that we’re a community. Problem-solving with a group of people all committed to the same goal is exciting and rewarding, and we want to ensure that employees are enjoying what they do and connecting with their collaborators. 

Our combined global team of experts offers unparalleled Salesforce expertise for financial services, healthcare, and media and entertainment industries, and our shared culture focuses on success for both our people and our clients. Learn more from our companies’ leaders and subscribe to our blog for the latest updates on our exciting new acquisition.

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