Salesforce Marketing Automation Services
Silverline helps you get the most value out of your marketing technology while enabling you to build a world-class team.
Creating an automated digital experience for your customers is not an easy task. With the average number of tools marketers have to use growing every year, this is becoming more and more challenging.
So how do you make sure you can keep up with these advancements in technology while making sure you are getting the highest value on your marketing dollars?
It takes a combination of teamwork and technical knowledge to be able to deliver on this. At Silverline, this is what we do best. We have a team of experts that have been in your shoes and understand your industry, your technology, and marketing. We will work with you to build a roadmap and value plan to help you focus on quick time to value along with building up your world-class team.
Industries
Silverline provides Salesforce Marketing Cloud Services across a multitude of different industry sectors. Our award-winning experts have been in your shoes — and they have the Salesforce know-how and experience working in your industry to help you achieve your targeted business outcomes.
Financial Services
Leverage personalized, omnichannel engagement by centralizing member and prospect data. Attract new customers with branded content, special offers, and customer stories that align to growth targets. Access attribution reporting to optimize spend and improve future campaigns.
Healthcare
Deliver personalized health journeys across channels. Foster patient loyalty while driving better outcomes by engaging patients with care reminders, wellness tips, and relevant content.
Media and Entertainment
Deepen fan relationships and promote content across channels. Create unified audience profiles and then deliver personalized recommendations and experiences to convert subscribers and surface relevant entertainment.
Travel and Transportation
Keep travelers connected throughout their journeys with tailored messaging across channels. Promote seamless experiences through personalized alerts, smart content, and proactive customer service.
Hospitality
Surprise and delight guests by understanding preferences across stays to deliver VIP recognition and tailored promotions. Optimize loyalty programs while creating memorable visits.
Hi-Tech
Engage consumers with relevant content, special offers, and device tips tailored to individual preferences and usage patterns. Build brand loyalty with tailored interactions and relevant media backed by unified data and analytics.
Communications
Build client loyalty through customized promotions and proactive notifications based on service usage and bundle inclusions. Migrate subscribers easily and upsell additional services.
Retail and Consumer Goods
Offer personalized product recommendations, tailored promotions, and loyalty incentives based on purchase history and browsing behavior. Deliver post-sale nurturing like ratings requests or related products.
Energy and Utilities
Support satisfied customers by providing usage insights and billing notifications. Promote paperless billing adoption and share energy efficiency education. Guide customers seamlessly through digital transformation.
Our team has expertise in multiple Marketing Cloud products
Our Salesforce Marketing Automation consultants can help you across the entire Marketing Cloud suite.
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Marketing Cloud Engagement
Engage customers and prospects with an omnichannel approach across email, mobile, web, and advertising. Build comprehensive journeys throughout the customer lifecycle, and gain powerful analytics to improve campaigns over time.
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Marketing Cloud Personalization
Combine data across different channels to build a comprehensive view of your customers and prospects. Leverage this to automate AI-driven customer journeys, create personalized web experiences, connect journeys across channels, and make real-time offers.
Marketing Cloud Intelligence
Connect and unify all your marketing data, media investments, and KPIs to simplify performance analysis and make better decisions. Use AI-powered insights and share performance insights instantly in collaborative dashboards.
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Data Cloud for Marketing
Create a single source of truth for every individual. Pull data from first-party sources and stitch together different IDs through flexible matching rules and AI. Create relevant customer segments and activate your data for use in marketing.
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Marketing Cloud Account Engagement
With Marketing Cloud Account Engagement (formerly Pardot), manage the full lead generation, routing, and nurture lifecycle. Personalize emails and outreach, create engagement journeys, build landing pages and forms, score leads, and more.
Our Services
Whether you are implementing new technology or just trying to find out how to better utilize your current tools, we can help you every step of the way. Our services include new implementations, health checks of your existing products, new journeys, ongoing support, and more.
Marketing automation customized for your industry needs
Silverline specializes in the following three industry verticals and can help you get the most out of Marketing Cloud.
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Financial Services
Engage with clients, members, and prospects and deepen existing relationships. Our financial services practice will help you remove silos between systems, allowing you to promote relevant financial products and services to your customers with an omnichannel approach.
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Healthcare
Engage with patients the way they want to be engaged. Our team will set up and configure your Marketing Cloud instance to properly work with Health Cloud, your EHR system, and other technology so you can provide patients with personalized, relevant experiences and offer a lifetime value of care.
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Media and Entertainment
Leverage Marketing Cloud to deliver targeted marketing campaigns to agencies, advertisers, and consumers. We’ll help you create a single, comprehensive customer record so you can provide contextually relevant experiences in real-time across multiple channels, including email, mobile, social, your website, in-store, kiosks, and more.
Meet Silverline’s Marketing Automation leaders
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Seth Snitzer Director Marketing Automation
Seth is a Specialty Director at Silverline with over 15 years of technical consulting and management experience in Salesforce CRM, digital marketing, customer success, operations, and project management.
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Jacob Hayes Marketing Cloud Personalization Practice Manager
Jacob is a Practice Manager at Silverline with over 8 years of solution consulting and technical experience within Salesforce Marketing Cloud, Personalization (previously Interaction Studio), Customer Data Platform, Sales Cloud, and Service Cloud.
LinkedIn
Prove it: ROI on Marketing Cloud
Our client Axcess Financial saw a 3x lift in originations with Marketing Cloud and Financial Services Cloud.
“Before we were very siloed. We had our retail customers and we had our online customers. Now we’re able to bridge the gap to view and understand a whole collective of customers. So it doesn’t matter if they’re retail or online anymore. We can holistically cover everyone versus breaking down into those silos.”
Read the Story
Why partner with Silverline on your Salesforce marketing automation journey?
We have 10+ years of experience specializing in Salesforce technologies with practices dedicated to financial services, healthcare, and media and entertainment. We bring a collaborative mentality to every project. At a glance, we provide:
- Experience across Marketing Cloud suite of products: With over 75+ marketing automation engagements and over 70+ Marketing Cloud accreditations/certifications, we have the technical expertise to help with any situation
- Unmatched industry expertise: We have Marketing Cloud experts that have been in your industry and know how to optimize your digital campaigns and help lead your next innovation
- Cross-cloud experts: Experts across multiple clouds — including Financial Services Cloud, Health Cloud, Media Cloud, Experience Cloud, Sales Cloud, Service Cloud, and more — helping create connected experiences quickly and easily
- World-class marketing team creation: We work directly with or on your team to help fill the skill gap. We want to make sure we are a seamless part of your team, making sure we are leveling up your team as we go.
- Time to value acceleration: Our goal is to help you create a system that can transform the digital experience while making sure you can get value early and often along the way
