The Silverline Blog
Industry insights, Salesforce news, and more
Banking
How Eastern Funding Built a Customer-Centric Experience with Salesforce FSC + nCino
Reading time: 5 minutes
Eastern Funding, a subsidiary of Brookline Bank, offers big bank strength with small firm flexibility. For over 20 years, they have financed thousands of projects across diverse industries with an unwavering commitment to building rock-solid customer relationships. But as they grew to fund businesses in all 50 states, they knew they needed to continue to...
Banking
How to Attract and Retain Banking Customers in a B2C World
Reading time: 7 minutes
This is part four in a series on Connected for Experiences Banks and Credit Unions. Be sure to check out parts one, two, and three. Data drives value throughout the customer journey, from lead identification to lead scoring and conversion. When data is captured in the right spots at the right point in the process,...
Banking
The Art of Retaining B2B Customers in the Banking Industry
Reading time: 5 minutes
This is part three in a series on Connected Experiences for Banks and Credit Unions. Be sure to check out parts one and two, All objectives ultimately roll up to keeping people happy by streamlining processes and simplifying technology to remove friction and roadblocks for all involved. Loyalty reduces costs by building trusting relationships with...
Financial Services
Webinar Recap: How MuleSoft Connects Banks & Loan/Customer Origination
Reading time: 2 minutes
Last week, Silverline hosted Sean Murray, Regional Vice President, East at MuleSoft in conversations about integration in digital transformation as a part of our WFH series. Joined by Silverliners Gean Martinez, Jill Harrison, and myself — the group focused on the importance of keeping people (both employees and consumers) at the forefront of changes with...
Banking
What You Need to Know About the Main Street Lending Program
Reading time: 4 minutes
In early April, the Federal Reserve announced that it is working to establish a Main Street Lending Program (MSLP) to support lending to small and medium-sized businesses that were in sound financial condition before the onset of the COVID-19 pandemic. Similar to the Paycheck Protection Program (PPP), this new program aims to help small businesses...