The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Replacing Google DSM Part 2: The ‘out of the box’ myth
Reading time: 2 minutes
Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement. Software vendors are spending thousands daily on search ads, hastily positioning themselves as DSM/XSM replacements when that’s not really what they offer....
Media & Entertainment
DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager
Reading time: 2 minutes
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement, and we’d suggest planning your transition as soon as possible. Even if you’re more heavily reliant on DoubleClick for Publishers, you should still consider...