The Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
5 Essential CRM Project Management Tips from a Salesforce Expert
Reading time: 4 minutes
Silverline’s Transcending CRM podcast explores how the Salesforce ecosystem has impacted the careers of fellow Trailblazers and the businesses that have leveraged dynamic growth from the platform. The podcast is hosted by me, Silverline’s Managing Director of Banking and Lending, and my colleague Elliott Spence, Principal Consultant. A recent Transcending CRM episode featured Greg Blausey,...
Insurance
Understanding Underwriting in a New Era of Workers’ Comp
Reading time: 4 minutes
Workers’ compensation is the most highly regulated line of insurance, especially when it comes to underwriting policies. The pandemic exposed many outdated regulations, such as requiring paper documents that are physically signed or using checks instead of electronic banking or debit cards. Another challenge of the pandemic was rethinking the definition of workers’ compensation. It...
Insurance
How Digital Experiences are Transforming Workers’ Compensation
Reading time: 6 minutes
Insurers can expect accelerated premium growth in the coming year. While other insurance sectors, such as cyber insurance, have seen rates soar by 25.5% due to ransomware attacks and breaches of remote work locations, only workers’ compensation showed a rate decrease, down an average of 1.74%. This is likely due to U.S. unemployment remaining higher...
Insurance
8 Steps to Build a Strong Carrier-Broker Relationship
Reading time: 5 minutes
As more and more organizations now consider keeping remote or hybrid workforces, they are facing a whole new set of workers’ compensation challenges. Insurers must now consider the safety of a company’s remote work locations in the insurance and underwriting process. They are looking at details such as if employers are accurately reporting the state...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
Financial Services
Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
Reading time: 4 minutes
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud,...
Insurance
13 Insurance Highlights from Salesforce’s Winter ’23 Release
Reading time: 6 minutes
Salesforce’s Winter ’23 release notes offer high-level descriptions of new features and enhancements. We’ve combed through the hundreds of pages to share highlights that are especially relevant for insurance industry users so you can review and quickly start benefiting from the new functionality. You can watch a video demo below, or continue reading to see...
Insurance
How Insurance Companies Leverage Salesforce for Agency Management
Reading time: 4 minutes
The relationship between an insurance carrier and their agents is a critical one. A primary objective for a carrier is to make doing business as easy as possible for agents so they will either start or continue to do business with the carrier. This is especially the case with non-captive agents because they have a...
Insurance
Drive Digital Transformation with Salesforce Insurance Policy Administration
Reading time: 4 minutes
The pandemic has been a huge disruption in everyone’s life, so it should come as no surprise that the pandemic was a massive disruptor in the insurance industry. Agents could not hold face-to-face meetings with prospective policyholders, and the days of paper trails to collect information were over. A shift to digital was inevitable, given...
Insurance
Rebuilding SIF’s Quoting Process for Efficiency and Visibility
Reading time: 3 minutes
SIF, Idaho Workers’ Compensation, has been the reliable and stable source of workers’ compensation for Idaho since 1917. But processes hadn’t changed to keep up with the transforming marketplace. Requesting a quote was initiated with a form, an option that was very time-consuming and offered agency staff no visibility into where applications were in the...