The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Banking
3 Ways Banks Can Use Salesforce Marketing Cloud to Grow Deposits
Reading time: 4 minutes
During the pandemic, banks were like the Oprah of loans. Instead of you get a car, it was you get a loan, you get a loan, you get a loan! Loans were going crazy because of the low rates. But now, post-pandemic, the economy has shifted, rates are on their way up, and loan growth...
Asset Management
How Digital Process Automation is Driving Asset Management Success
Reading time: 3 minutes
The financial services industry has experienced some severe market volatility in the past few years, and this unpredictability and instability has severely disrupted all aspects of asset management, from private equity and venture capital to real estate and REITs. Asset management organizations are taking a digital-first approach to stay competitive in this challenging market. They...
Insurance
Insurance Industry Trends 2023: Talent Shortages and Climate Change
Reading time: 4 minutes
In the first part of our look at 2023 insurance trends, we covered how inflation and interest rates are impacting insurance. Now we turn to other trends we are seeing around talent shortages and climate change. We’ll also take a closer look at industry-specific issues, such as insurtech and producer consolidation, and share how Salesforce...
Insurance
Insurers, Are You Using Salesforce to See More ROI on Agents?
Reading time: 3 minutes
It takes a significant amount of time, effort, and resources to secure and onboard an agent before they sell anything. Many carriers have had experiences in which an agent sells one opportunity and then never sells another product. How does a company avoid this loss of ROI? And how can a carrier take an agent...
Insurance
Insurance Industry Trends 2023: The Impact of Inflation and Interest Rates
Reading time: 5 minutes
The insurance sector is not for the faint of heart. The massive insurance landscape is a fast-changing world of ebbs and flows, and the industry is continually influenced by trends that are beyond its control but that organizations need to overcome in order to succeed. Here we’ll dive into some of those insurance trends around...
Financial Services
5 Essential CRM Project Management Tips from a Salesforce Expert
Reading time: 4 minutes
Silverline’s Transcending CRM podcast explores how the Salesforce ecosystem has impacted the careers of fellow Trailblazers and the businesses that have leveraged dynamic growth from the platform. The podcast is hosted by me, Silverline’s Managing Director of Banking and Lending, and my colleague Elliott Spence, Principal Consultant. A recent Transcending CRM episode featured Greg Blausey,...
Insurance
Understanding Underwriting in a New Era of Workers’ Comp
Reading time: 4 minutes
Workers’ compensation is the most highly regulated line of insurance, especially when it comes to underwriting policies. The pandemic exposed many outdated regulations, such as requiring paper documents that are physically signed or using checks instead of electronic banking or debit cards. Another challenge of the pandemic was rethinking the definition of workers’ compensation. It...
Insurance
How Digital Experiences are Transforming Workers’ Compensation
Reading time: 6 minutes
Insurers can expect accelerated premium growth in the coming year. While other insurance sectors, such as cyber insurance, have seen rates soar by 25.5% due to ransomware attacks and breaches of remote work locations, only workers’ compensation showed a rate decrease, down an average of 1.74%. This is likely due to U.S. unemployment remaining higher...
Insurance
8 Steps to Build a Strong Carrier-Broker Relationship
Reading time: 5 minutes
As more and more organizations now consider keeping remote or hybrid workforces, they are facing a whole new set of workers’ compensation challenges. Insurers must now consider the safety of a company’s remote work locations in the insurance and underwriting process. They are looking at details such as if employers are accurately reporting the state...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
