Replacing Google DSM Part 2: The ‘out of the box’ myth

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Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement. Software vendors are spending thousands daily on search ads, hastily positioning themselves as DSM/XSM replacements when that’s not really what they offer....