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Celebrating Silverliners on Employee Appreciation Day
Reading time: 3 minutes
... “I appreciate our team’s ability to complement each other’s strengths, shore each other up when necessary, and remember the human side of business. I appreciate the healthy competition —... -
What is Salesforce Marketing Cloud Personalization?
Reading time: 3 minutes
...decisions on the type of experiences to deliver, utilizing both human-driven segments and machine-learning decisions, both at the audience and individual levels. Consistent engagement: Engage customers consistently across channels, fostering... -
Page Availability Scheduling with CalendarAnything
Availability Scheduling empowers you to set the availability of any object within Salesforce, streamlining the appointment booking process.
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Page How OwnBackup for Salesforce Maximizes Data ProtectionÂ
Reading time: 3 minutes
...that must be protected from data loss and corruption from human error, data migration oversight, or broken code. Otherwise, financial services companies could face hefty fines or reputational damage from... -
Page 4 Generative AI Use Cases to Drive Ad Sales
Reading time: 3 minutes
...awards and other external data to form the script flow and outline. Then the humans at the creative agency took over and built the story. Fast forward to today, and... -
Page Salesforce Data Cloud: 7 Frequently Asked Questions
Reading time: 6 minutes
...of an enterprise’s official shared master data assets via specific rules and human intervention. They use a persistent ID to create a golden record that can be federated at downstream... -
Page 3 Ways Contact Center Operations Impact Member Satisfaction
Reading time: 4 minutes
...low-value communications tasks, your agents can refocus their efforts on the human side of service to address members’ complex problems. This approach helps build deeper, trusted relationships between members and... -
Page How Media Companies Can Start Leveraging a Customer Data Platform
Reading time: 4 minutes
...the complete picture for each individual. Going beyond marketing: Use unified data to make every engagement contextual, personalized, and human across subscriptions, service, and advertising sales, as well as marketing... -
Page Insurance Industry Trends 2023: The Impact of Inflation and Interest Rates
Reading time: 5 minutes
...to human interaction for more complex situations, such as answering in-depth questions. This approach makes customers feel like they’re genuinely being taken care of and the insurer is responsive to... -
Page Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
Reading time: 4 minutes
...helped financial services businesses improve in the following areas: Artificial intelligence and machine learning Decide what experiences to deliver through both human, rule-based segments and machine learning-driven decisions at the... -
Page Silverline Names Andrew Blaisdell New Chief People Officer
Reading time: 2 minutes
...overseeing the company’s talent strategy, human resources operations, Silverline Cares, and inclusion and diversity initiatives. “As we continue to grow our organization to serve the evolving needs of our clients;... -
Page Recognizing and Overcoming Impostor Syndrome in the Workplace
Reading time: 5 minutes
...acknowledgment of achievements. The Superhuman: They pride themselves on being able to juggle multiple complex roles with ease, and any drop or misstep means they are an impostor. They are...