The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 3 minutes
Believe it or not, this year Dreamforce is celebrating 20 years. What started as a small gathering of 1,000 Salesforce customers in San Francisco for the first-ever Dreamforce has since become the largest software conference in the world, with tens of thousands of attendees. You may have perused the over 1,000 available sessions and narrowed...
Reading time: 4 minutes
Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. Most patients engage with your pharmaceutical company because something is wrong. Whether it’s everyday aches and pains with ibuprofen, emergency lifesaving...
Reading time: 3 minutes
Press Release NEW YORK, NY— December 15, 2020—Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, announced Rajesh Madhawarayan, Matthew McCrea, Cheryl Gibson, and Jill Winegar have joined the Healthcare and Life Sciences team to support growth as Silverline continues to scale its team to meet client demand and further its support of...
Reading time: 5 minutes
As the complexities of pharma medications and access to them grows, it’s more important than ever to improve capabilities for adherence and compliance as you build a complete patient experience — all delivered through a scalable, integrated, and centralized patient support program, or PSP. First and foremost, a patient support program is designed to make...
Reading time: 4 minutes
The medical devices industry is complex in more ways than one. With complicated instrumentation and devices for diagnosis, monitoring, or working with diseases and disabilities, as well as juggling regulations, providers, patients, and insurance, selling medical devices can be a challenge. Successful medical device sales teams have one thing in common: the ability to be...
Reading time: 4 minutes
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be...
Reading time: 7 minutes
As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition...
Reading time: 4 minutes
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....
Reading time: 3 minutes
The medical device industry is facing many changes in the next few years. In the midst of meeting new regulations and guidelines in the EU, how can this industry keep up with current trends in technology? And how can the voice of the customer help drive innovation? Like most things these days, the answer lies...
Reading time: < 1 minute
Managing and growing sales across multiple channels, geographies, and product offerings is a challenge. It’s even harder as Medical Device companies seek to find creative ways to improve their service offerings to both partners and customers, enhance their sales team effectiveness, and at the same time maintain the appropriate governance. Learn how leading-edge Medical Device...