The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Data Cloud
Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
Reading time: 3 minutes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI advances, Salesforce Data Cloud is emerging as...
CalendarAnything
FormAssembly + CalendarAnything = All-In-One Self-Scheduling
Reading time: 3 minutes
FormAssembly, the top web form builder on the AppExchange, has partnered with CalendarAnything, the top calendaring solution on the AppExchange, to deliver an all-in-one self-scheduling solution. CalendarAnything’s Availability Scheduling empowers organizations to effortlessly set the availability of any object within Salesforce, from time slots for resources to assets awaiting assignment. By doing so, your team...
Media & Entertainment
2025 Retail Media Advertising Trends Driving Growth
Reading time: 4 minutes
We’ve been keeping an eye on the rise of retail media for a few years now, but not even we could have predicted just how much the industry would grow in such a short period of time. Reports forecast that by 2027, retail media will account for more than 25% of U.S. digital ad spend,...
Agentforce
How to Build A Data Strategy for Agentforce Success
Reading time: 5 minutes
You’ve heard about Agentforce and seen how it works, but how do you prepare your organization to effectively implement AI Agents for your unique data environment? Agentforce’s Atlas Reasoning Engine relies on access to accurate, relevant, and trusted data in order to build plans that Agents can execute on autonomously, making your data strategy an...
Salesforce Platform
Streamline Incentive Compensation Management with Salesforce Spiff
Reading time: 3 minutes
In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in hiring top sales talent, they realize the importance of augmenting their compensation strategies with transparent tools to drive sales performance. A former Salesforce Ventures portfolio...
Agentforce
Salesforce Agentforce: What You Need to Know
Reading time: 4 minutes
AI has become a top priority for organizations all across the tech industry, so excitement was high around what AI innovations Salesforce had in store for Dreamforce this year. The big reveal? Agentforce, the next generation of autonomous AI Agents ushering in a new age of the hybrid workforce. Agentforce is poised to transform how...
Dreamforce
10 Sessions You Don’t Want to Miss at Dreamforce 2024
Reading time: 5 minutes
This year’s Dreamforce is only two weeks away and it’s a big one for Mphasis Silverline. It’s the first time we’re showcasing the vast technological opportunities provided by our synergy with Mphasis to the larger Salesforce ecosystem! Dreamforce visitors are invited to the Mphasis Silverline Lounge at the Palace Hotel, where they can gather for...
Music
How Salesforce Helps Music Companies Innovate and Grow
Reading time: 4 minutes
While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year. According to IFPI’s Global Music Report, global recorded music revenues increased by 10.2% in 2023 and total trade revenues reached $28.6 billion,...
Media & Entertainment
Media Catalyst Accelerates Ad Sales Planning and Forecasting
Reading time: 2 minutes
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and is often put off until the end of a deal cycle. This leads to an underreported or inaccurate sales pipeline...
Marketing Cloud
Salesforce Announces Marketing Cloud Growth to Empower SMBs
Reading time: 3 minutes
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud built on the Einstein 1 platform, enabling marketers to reach customers faster with trusted data and AI. “Marketers...
