The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
How Media Companies Can Start Leveraging a Customer Data Platform
Reading time: 4 minutes
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book was the go-to place to store your family and friends’ information, but as time went on, there...
Media & Entertainment
Ensuring Greater Visibility for The MBS Group’s Stage and Studio Scheduling
Reading time: 3 minutes
As the world’s largest studio advisory and production services company, The MBS Group services more than 500 sound stages across North America and Europe and supports more than 450 productions a year. The MBS Group provides studio management, studio design and development, and equipment inventories for lighting, grip, and expendables. The company has more than...
Media & Entertainment
How to Ensure a Seamless Migration to Salesforce Media Cloud
Reading time: 4 minutes
No one likes moving houses. It’s a hassle to pack and unpack and set up all your new services like internet and electricity. But as much as it’s a pain to make the move, the outcome of a better living situation is usually worth it. Moving houses is similar to moving between Clouds. You know...
Media & Entertainment
How to Improve Your Ad Sales Process
Reading time: 4 minutes
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital processes. Or have they? Some media companies have taken steps to modernize but...
Media & Entertainment
Data and Media: How to Excel in the Modern Age
Reading time: 4 minutes
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a few local big box stores. You finally find your perfect snow blower and are...
Media & Entertainment
Why Ad Sales Strategy is Undergoing a Massive Transformation
Reading time: 4 minutes
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us explain. Versions of a baked pasta recipe made with a big block of feta started to pop up...
Media & Entertainment
Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
Reading time: 5 minutes
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the nights brought events like the Silverline happy hour before the Red Hot Chili Peppers concert and a closing afterparty with Salesforce...
Media & Entertainment
Empower Your Clients with a Media Self-Service Portal
Reading time: 4 minutes
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers to providing an elevated level of care and attention to detail. It means anticipating a person’s every need before it arises. And...
Media & Entertainment
Combine the Power of Salesforce and Slack for Media Success
Reading time: 3 minutes
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is for Silverline’s media clients to get more value from leveraging Salesforce and Slack together. We often see media...
Media & Entertainment
Don’t Miss These Dreamforce 2022 Media & Entertainment Sessions
Reading time: 3 minutes
The media and entertainment industry is constantly evolving and transforming. The changing environment poses opportunities and challenges from all sides, from the rise of retail media to the decline of traditional print. Perhaps you’ll find solutions to those challenges at this year’s Dreamforce. The event has proven to deliver results, with 87% of past attendees...