The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
6 Trends to Watch in Banking: Meeting Customer Expectations with Insight and Analytics
Reading time: 3 minutes
From AI to APIs, the banking industry is constantly changing. Ensure your organization is prepared to meet your most pressing customer needs with these 6 important banking trends. 1. Removing friction from the customer journey Banks need to shift the goals of digital transformation from cost reduction and operational efficiencies to enhancing the customer experience....
Around the Office
Three Journeys from Intern to Full-Time Employee at Silverline
Reading time: 3 minutes
I’m Ashley Gray, a Corporate Marketing Associate at Silverline — but my career at Silverline began with an internship over the last year. I sat down and spoke with Chris Clark and Arianne Sirow. Chris is currently a Delivery Operations Analyst who attended the Loyola University Chicago. Arianne is a Business Analyst who attended the...
A Day in the Life
A Day In The Life: Meg Hutson
Reading time: 3 minutes
Job Title: VP Delivery, Financial Services Start Date: January 2015 What is a fun fact or something interesting about yourself? As my family and my Silverline team know, ever since seeing the movie National Parks Adventure, I’ve had a strong desire to visit our National Parks. I’ve not yet had a chance to begin that journey...
Around the Office
Beyond STEM: Redefining What it Means to be a Woman in Tech
Reading time: 3 minutes
Throughout my career, I’ve held many different titles encompassing many different industries and specialties. I have a very dynamic background – I can do a wide array of things with the many skills I’ve honed over the years. A storyteller by nature, I use both written and spoken word to form relationships wherever I go,...
Healthcare
Creating a Donation Management Platform for Project Sunshine
Reading time: 2 minutes
When a young family member or friend is undergoing medical treatment, there is uncertainty, fear, and a great deal of the unknown. Although true relief doesn’t come until young patients are home with a clean bill of health, small doses of comfort can sometimes be found along the way. Enter Project Sunshine: supporting children facing...
Salesforce Platform
How Salesforce Kept Me from Marketing into a Void
Reading time: 3 minutes
Throughout my writing career, I’ve worked in marketing and creative for companies in healthcare, banking, and insurance industries. Each had their unique quirks and charms when it came to marketing (both in B2B and B2C) but certain pain points persisted across all industries — Who were we talking to? Why were we talking to them?...
