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Banking 3 Ways Banks Can Use Salesforce Marketing Cloud to Grow Deposits
During the pandemic, banks were like the Oprah of loans. Instead of you get a car, it was you get a loan, you get a loan, you get a loan! Loans were going crazy because of the low rates. But now, post-pandemic, the economy has...
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Financial Services Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to...
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Media & Entertainment Data and Media: How to Excel in the Modern Age
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a...
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Insurance A Champion’s Take on Marketing Cloud and Insurance
Silverliner and Salesforce Insurance guru Danielle Laffey recently sat down with Anthony Lamot, the CEO of DESelect, for an episode of their Heroes of Marketing Cloud series. Check out their chat, where they cover all things...
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Financial Services Axcess Financial Sees 3x Lift in Originations with Marketing Cloud and FSC
Axcess Financial Services, Inc. (“Axcess”), through its subsidiaries, is a family of brands committed to offering financial solutions serving both consumers and retailers. Their success is shown in their growth with 1,000...
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Financial Services Webinar Recap: How to Improve Customer Acquisition & Onboarding
Reducing the costs of customer acquisition and proving the ROI of marketing efforts are two of the most commonly cited marketing priorities among companies. But how do you drive one-on-one engagement while having the ability to...
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Financial Services Customer Journey Orchestration for the Retail Bank of the Future
As a Solution Architect, my greatest reward comes from enabling clients with the tools and strategies needed to engage audiences in an increasingly connected marketplace. Journey orchestration is at the forefront of audience...
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