The Silverline Blog
Industry insights, Salesforce news, and more
Silverline News
Jacob Hayes Expands Role Leading Data Cloud and AI Innovation at Silverline
Reading time: 2 minutes
Mphasis Silverline announced today that Jacob Hayes will take on an expanded role as GTM Lead for Data Cloud and AI. Jacob joined Mphasis Silverline in September 2022, and has been instrumental in helping businesses harness the power of Data Cloud, Personalization, and AI to truly understand their customers and deliver personalized experiences that foster...
Healthcare
5 Strategies to Reduce Operational Costs in Healthcare
Reading time: 5 minutes
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all without compromising the patient experience. Thankfully,...
Provider
The Future of AI for Healthcare Providers
Reading time: 4 minutes
The security of health records is a source of some concern for Americans, according to a Pew Research Center survey exploring public views on AI in health and medicine. The survey found that 37% think using AI in health and medicine would make the security of patients’ records worse, compared with 22% who think it...
Media & Entertainment
Harnessing the Power of Salesforce Data Cloud for Marketing
Reading time: 4 minutes
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization. Publishers will have to rely more on their first-party data,...
Marketing Cloud
Salesforce Data Cloud: 7 Frequently Asked Questions
Reading time: 6 minutes
According to the MuleSoft 2023 Connectivity Benchmark Report, more than two-thirds (69%) of organizations say they’re ahead of anticipated progress on their digital transformation projects. Yet IT teams continue to face several technology and process challenges that are preventing progress. At the top of that challenge list is integrating siloed apps and data (36%), making...