The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 3 minutes
The other day I had the opportunity to join, and present, at the Salesforce office for a Developer day focused on the New York State DSRIP initiative given our current work with DSRIP clients. For those that are not aware, NY State, like 10+ States across the country are focusing their efforts on new Delivery...
Reading time: 4 minutes
Silverline’s CEO, Gireesh Sonnad, speaks with our Healthcare Practice Director, Matt Gretczko, to get his thoughts about Salesforce Health Cloud; its first industry product built specifically for Healthcare. Gireesh: Salesforce announced a new Health “Cloud” – how does this differ from other functionality for Healthcare? Matt: Many people, especially within the Healthcare industry, still believe...
Reading time: < 1 minute
Managing and growing sales across multiple channels, geographies, and product offerings is a challenge. It’s even harder as Medical Device companies seek to find creative ways to improve their service offerings to both partners and customers, enhance their sales team effectiveness, and at the same time maintain the appropriate governance. Learn how leading-edge Medical Device...
Reading time: 2 minutes
The recent introduction of Meaningful Use 3 presented a lot of the same, or clarifications of the past. However, it also demonstrated a sincere desire to learn from prior mistakes and offer opportunities to make the goals of meaningful use more achievable. In doing so, it appears that CMS is recognizing that by further expanding...
Reading time: 3 minutes
Meaningful use – it’s a huge buzz word, and rightfully so. Whether you agree or disagree with the manner in which it has been “implemented” (and the intricacies of the guidelines), it has been a driving factor in pushing healthcare organizations towards greater technology adoption. Money, especially in Healthcare, remains a rather significant momentum driver...
Reading time: 3 minutes
We all like to think big. There is often tremendous benefit in doing so. Seeking to transform Healthcare is a great strategic goal; tactically, not so much. You must focus less on a master solution to fix the “system” and instead figure out how to address niche problems within the system that will ultimately lead...
Reading time: 4 minutes
Last month before the Holidays, I unfortunately had to spend time in the hospital with a sick family member. The old adage “Nobody likes a hospital” is certainly true, however it has recently become quite insightful given the maturity of my career in the Healthcare industry.
When I enter a hospital now, outside of being concerned for the welfare of the person that is seeking clinical care, I often find myself analyzing the environment around me. Are there opportunities to improve? Is that medical device from a client of mine? Is the Doctor board certified? It is truly intriguing how knowledge breeds a new perspective.
Reading time: 3 minutes
Have you heard of the “DOD Excess Property Program”? If you haven’t, long story short is that as an output of our wars in the Middle East, the US has a bunch of excess military supplies, gear, and vehicles that are no longer needed. Therefore, communities are able to buy, and in many times receive for free, these items to use.
Reading time: 3 minutes
Yes, Salesforce continually rolls out new functionality and has a strategic business model that resulted in Forbes naming them the most innovative company four years in a row, but that is only part of the story. Salesforce also recognizes the value of branding, and this recent switch is strongly tied to its desire to move into additional industries.
This is why I am so excited.
Healthcare, like many industries, struggles to categorize Salesforce as anything more than a CRM system. The ability to get Healthcare organizations to buy into Salesforce requires a whole lot of convincing, such as why the Cloud, whether Salesforce is even a platform, and why Salesforce may be the right platform. If you are able to get through those obstacles, then you have the opportunity to explain the intricacies of a solution that could deliver on transforming Healthcare for a particular organization and reinforcing their vision.
A new brand was necessary to facilitate changing perceptions and to solidify Salesforce’s foothold in new markets.
Reading time: 2 minutes
The notion that Healthcare is a mature industry, but still requires a lot of education in the technology space, was reinforced after returning from one of the largest technology conferences in the country - Dreamforce. There has been an immense focus within the Healthcare and Life Sciences space on cloud technology, yet despite improved adoption, it appears major barriers still exist.
One of of the main reasons? Let’s call it semantics.