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Healthcare & Life Sciences 3 Ways to Leverage AI-Enabled Automation in Diagnostics Now
Healthcare is not known for early adoption of technology given the complexity of regulatory compliance and the need to manage adoption impact on patients and providers. When it comes to healthcare diagnostics, this creates...
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Healthcare & Life Sciences 5 Strategies to Reduce Operational Costs in Healthcare
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that...
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Financial Services Salesforce Announces Marketing Cloud Growth to Empower SMBs
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud...
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Provider Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving...
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Healthcare & Life Sciences Personalization in Healthcare: Patient Experience Use Cases
Patient experiences play a pivotal role in healthcare, as they have a profound impact on patient engagement, satisfaction, and loyalty. In today’s digital age, patients expect interactions with healthcare providers to be...
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Healthcare & Life Sciences How Salesforce Overcomes the Google Analytics HIPAA Hurdle
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with...
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Salesforce Platform 12 New Year’s Resolutions for Salesforce Users
As the new year unfolds, Salesforce users are setting resolutions to propel their skills, amplify efficiency, and elevate their contributions to their organizations. I sat down to think of all the major themes in the past year...
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Salesforce Platform 7 Salesforce Data Cloud Best Practices
Let’s pretend we’re a contestant on Jeopardy!, and the answer is: This software company was Data Cloud customer zero, giving it access to 1.2 billion customer records. The question: What is Salesforce? Before becoming the...
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Financial Services 6 Steps to a Successful Marketing Cloud Personalization Implementation
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and...
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Financial Services Pardot vs. Marketing Cloud: Which Solution is Right for You?
In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users...
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Financial Services What is Salesforce Marketing Cloud Personalization?
Today, we experience personalization in many areas of our lives, from customizing furniture fabrics to adding heated seats to a new car. So why shouldn’t your marketing messages also be tailored to customer preferences?...
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Provider Prioritize Patient Experiences with EHR CRM Integration
EHR, PHI, SDOH, HIPPA – the healthcare world is full of acronyms. Maybe because it’s such a fast-paced, constantly changing environment, we need quick letters just to keep up. But acronyms can also lead to some blurring of the...
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