The Silverline Blog
Industry insights, Salesforce news, and more
Provider
Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Reading time: 4 minutes
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving marketing, IT, and clinical teams. These teams should work together to define use cases that align with patient-centric objectives and healthcare goals. Let’s look at a few...
Healthcare
Personalization in Healthcare: Patient Experience Use Cases
Reading time: 3 minutes
Patient experiences play a pivotal role in healthcare, as they have a profound impact on patient engagement, satisfaction, and loyalty. In today’s digital age, patients expect interactions with healthcare providers to be tailored to their unique needs and preferences, and personalized experiences are crucial to building trust, improving outcomes, and driving patient satisfaction. Marketing Cloud...
Healthcare
How Salesforce Overcomes the Google Analytics HIPAA Hurdle
Reading time: 3 minutes
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with the 1996 law concerning third-party trackers. These technologies, such as Google Analytics or Meta Pixel, collect data on how users interact...
Salesforce Platform
12 New Year’s Resolutions for Salesforce Users
Reading time: 4 minutes
As the new year unfolds, Salesforce users are setting resolutions to propel their skills, amplify efficiency, and elevate their contributions to their organizations. I sat down to think of all the major themes in the past year that customers, prospects, and community members struggled with and asked me how they could be addressed. I also...
Salesforce Platform
7 Salesforce Data Cloud Best Practices
Reading time: 4 minutes
Let’s pretend we’re a contestant on Jeopardy!, and the answer is: This software company was Data Cloud customer zero, giving it access to 1.2 billion customer records. The question: What is Salesforce? Before becoming the fastest-growing home-grown product in Salesforce history, Data Cloud was used internally to create one unified profile of Salesforce customers from...
Marketing Cloud
6 Steps to a Successful Marketing Cloud Personalization Implementation
Reading time: 7 minutes
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and offers. They realize the benefits that personalization brings, like more engagement and loyalty to their company, by using Salesforce Marketing Cloud. Marketing Cloud...
Marketing Cloud
Pardot vs. Marketing Cloud: Which Solution is Right for You?
Reading time: 4 minutes
In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users everywhere. However, we propose a fresh perspective where everyone can emerge as a winner by selecting...
Marketing Cloud
What is Salesforce Marketing Cloud Personalization?
Reading time: 3 minutes
Today, we experience personalization in many areas of our lives, from customizing furniture fabrics to adding heated seats to a new car. So why shouldn’t your marketing messages also be tailored to customer preferences? Personalization makes us feel acknowledged and understood by treating each customer as a unique individual. It strengthens the customer-company relationship, as...
Provider
Prioritize Patient Experiences with EHR CRM Integration
Reading time: 3 minutes
EHR, PHI, SDOH, HIPPA – the healthcare world is full of acronyms. Maybe because it’s such a fast-paced, constantly changing environment, we need quick letters just to keep up. But acronyms can also lead to some blurring of the lines between what is what in healthcare. This is the case when it comes to customer...
Provider
The Future of AI for Healthcare Providers
Reading time: 4 minutes
The security of health records is a source of some concern for Americans, according to a Pew Research Center survey exploring public views on AI in health and medicine. The survey found that 37% think using AI in health and medicine would make the security of patients’ records worse, compared with 22% who think it...