The Silverline Blog
Industry insights, Salesforce news, and more
Marketing Cloud
6 Steps to a Successful Marketing Cloud Personalization Implementation
Reading time: 7 minutes
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and offers. They realize the benefits that personalization brings, like more engagement and loyalty to their company, by using Salesforce Marketing Cloud. Marketing Cloud...
Marketing Cloud
Pardot vs. Marketing Cloud: Which Solution is Right for You?
Reading time: 4 minutes
In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users everywhere. However, we propose a fresh perspective where everyone can emerge as a winner by selecting...
Marketing Cloud
What is Salesforce Marketing Cloud Personalization?
Reading time: 3 minutes
Today, we experience personalization in many areas of our lives, from customizing furniture fabrics to adding heated seats to a new car. So why shouldn’t your marketing messages also be tailored to customer preferences? Personalization makes us feel acknowledged and understood by treating each customer as a unique individual. It strengthens the customer-company relationship, as...
Media & Entertainment
A Beginner’s Guide to Salesforce Media Cloud
Reading time: 4 minutes
We often talk about the Salesforce journey. You start off with a basic version of a product, roll it out, and add on a more advanced version of the product. You expand, scale, and grow your Salesforce ecosystem from a crawl to a walk to a run. But what if you’re just at the start...
Salesforce
Elevate Your Digital Experience with Salesforce OmniStudio
Reading time: 3 minutes
In today’s digital era where innovation and insights go hand in hand, the world of digital transformation comes alive with stories. As a Specialty Director involved in Silverline’s solution and technical innovation, I deeply understand functional business requirements and ensure that technology solutions align seamlessly with our customers’ business objectives. Salesforce OmniStudio is a blend...
Salesforce
The New Einstein 1 Platform: What You Need to Know
Reading time: 3 minutes
One of the major announcements at Dreamforce was the news that the new Einstein 1 Data Cloud natively integrates with the Einstein 1 Platform. Users can now connect any data to create a unified profile of their customer and infuse AI, automation, and analytics into every customer experience. This is exciting news, but what does...
Media & Entertainment
Why Salesforce Media Cloud is a Must for Media Planning
Reading time: 3 minutes
Sometimes it can be hard to see the glimmer of light at the end of the media industry tunnel. From two Hollywood strikes to declining ad revenue to money-losing streaming businesses, media companies face a lot of uncertainty as they try to get their share of advertising dollars. The multiple unknowns in media have led...
Salesforce
Silverline Announces Salesforce Data Cloud Implementation Packages to Drive Business Success
Reading time: 2 minutes
Silverline, a leading consulting and professional services firm specializing in Salesforce solutions, is excited to announce a comprehensive suite of Salesforce Data Cloud implementation packages designed to empower companies in leveraging the full potential of their data assets. These packages include expert advisory, implementation strategy, and best practices to ensure seamless integration and maximizing return...
Salesforce
6 Ways to Ensure Salesforce Data Security
Reading time: 3 minutes
Government organizations, financial institutions, and healthcare providers are leaking private and sensitive information such as Social Security numbers, dates of birth, and IP addresses from their public Salesforce Community websites. According to a recent article from KrebsOnSecurity, this is due to the potential misconfiguration of Salesforce’s customer relationship management (CRM) software, which can leave data...
Salesforce
7 Steps for Crafting an Effective AI Implementation Strategy
Reading time: 4 minutes
September 19, 2016 is a significant date in Salesforce history. That’s when Salesforce Einstein was launched and brought the power of artificial intelligence to every Salesforce user. Skip to almost seven years later, and today Einstein runs more than 1 trillion predictions per week. Plus Salesforce has recently added even more AI capabilities with its...