The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: < 1 minute
Pam Hannett, Banking & Wealth Management Practice Director at Silverline, recently appeared on a BankOnPurpose webinar hosted by PrecisionLender to discuss Using Your CRM to Maximize Your Relationships. Check out the webinar today! Banks must take advantage of every opportunity to engage with their customers. Leading banks are using Salesforce to deepen relationships with existing customers as well...
Reading time: 4 minutes
I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll...
Reading time: 3 minutes
I have been working with Marketing Cloud (aka ExactTarget) for about 5 years and decided it was finally time to take my Marketing Cloud Email Specialist exam, but had no idea where to start. While Salesforce provides great materials for those who choose to take the exam, most people find that combining those materials with...
Reading time: 2 minutes
Recently, Salesforce (SF) introduced two new features that will become part of a developer’s arsenal, SF DX & The Lightning API. While Salesforce’s main focus is to improve and create new features on the Salesforce platform itself, it also makes the effort to make custom development easier and extend the platform to other frameworks. Previously,...
Reading time: 5 minutes
Who: Julia Squiers Position: Business Analyst Start Date: Originally, I started in February 2015 as a Marketing Intern, then participated in the Silverline Academy in the summer of 2015 and started as a Business Analyst in July 2015. Fun fact: I have flown a plane. For my 21st birthday, I got a class bundle to...
Reading time: 2 minutes
Silverline came together to construct customized high-end, remote controlled (RC) racecars which were donated to NYU Langone Medical Center. Silverline employees worked with Impact 4 Good, a company that focuses on team building programs that give back to communities. The activity began with a facilitator explaining that teams must compete in an interactive, tablet-based trivia...