The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Insurance
Insurers, Are You Using Salesforce to See More ROI on Agents?
Reading time: 3 minutes
It takes a significant amount of time, effort, and resources to secure and onboard an agent before they sell anything. Many carriers have had experiences in which an agent sells one opportunity and then never sells another product. How does a company avoid this loss of ROI? And how can a carrier take an agent...
Insurance
Insurance Industry Trends 2023: The Impact of Inflation and Interest Rates
Reading time: 5 minutes
The insurance sector is not for the faint of heart. The massive insurance landscape is a fast-changing world of ebbs and flows, and the industry is continually influenced by trends that are beyond its control but that organizations need to overcome in order to succeed. Here we’ll dive into some of those insurance trends around...
Salesforce Platform
Why Salesforce Data Stewardship is a Team Effort
Reading time: 4 minutes
“Our Salesforce has bad data, it’s unreliable.” That’s not something any leader wants to hear after a company invests into the platform, but it’s easy to get into a “this is just the way it is” mindset. Don’t let that happen. The data in Salesforce is a combination of many factors. In many orgs, users...
Healthcare
Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...
CalendarAnything
How CalendarAnything Helps a Busy Studio Manage its Scheduling
Reading time: 3 minutes
CalendarAnything is a native Salesforce product with the ability to work with any Salesforce object. This means it functions with the whole range of Salesforce Clouds, including Government Cloud and Digital Experience, making CalendarAnything industry agnostic. Think about all the little details that go into making your favorite movie or TV show like organizing studios,...
Media & Entertainment
How to Ensure a Seamless Migration to Salesforce Media Cloud
Reading time: 4 minutes
No one likes moving houses. It’s a hassle to pack and unpack and set up all your new services like internet and electricity. But as much as it’s a pain to make the move, the outcome of a better living situation is usually worth it. Moving houses is similar to moving between Clouds. You know...
