The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Events
The Best Places to Get Coffee Near Dreamforce
Reading time: 3 minutes
Oh my! It’s the second day of Dreamforce and the jet lag, events, and walking around to all the booths have started to catch up with you! Where do I get coffee near Dreamforce?! Dreamforce is amazing… but it can also be exhausting. There is a lot to take in, people you need to meet,...
Around the Office
Silverline Office Tour: Minneapolis
Reading time: 5 minutes
This stop on our Silverline Office Tour is a personal favorite — and only because I am 100% biased. Minneapolis is not only my home, but home to a great number of Silverliners, and I’m excited to brag about our city. This summer the Minneapolis team got together for some team building, volunteering, and of...
Salesforce Platform
How to Ensure Success with Marketing Automation
Reading time: 3 minutes
Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and well-orchestrated points of interaction. Marketing automation is about improving and streamlining the holistic customer journey and experience — beginning with an individual’s initial brand awareness and...
Around the Office
Rachael’s Summer at Silverline: An Intern Tells Her Story
Reading time: 3 minutes
It’s back to school season and that means the end of summer internships! I interviewed former Marketing Intern Rachael Hutson about her summer internship at Silverline. Find out what Rachael loved, what surprised her, what she’s studying, and what advice she’d give prospective interns. Where do you go to school and what are you studying?...
A Day in the Life
A Day in the Life: Jiordan Castle
Reading time: 3 minutes
Job Title: Brand and Communications Manager Start Date: February 2019 What is a fun fact or something interesting about yourself? I have an MFA in poetry and a chapbook coming out in January. I also have a pug named Hacksaw! What is your position at Silverline? I’m in charge of our brand — the stories...
Financial Services
Challenger Banks Have Arrived. Why? What’s Next?
Reading time: 3 minutes
As part of our series on the six banking trends to watch, we’re introducing trend #2: the rise of challenger banks. Challenger banks are typically defined as digital-only retail banks that “challenge” the traditional business model by charging customers low fees, offering faster services, and creating a better user experience through an always-available digital interface. The...
