The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
3 Ways to Simplify the Complexity of Cross-Channel Ad Sales
Reading time: 4 minutes
The modern-day advertising experience is enormously fragmented for both media companies and advertisers. Media companies engage consumers across channels like streaming services, TV, radio, out-of-home, digital, mobile, social media, and more. But there is still no all-in-one way to do this without using a multitude of platforms to sell, execute, and measure multi-format advertising campaigns....
Media & Entertainment
The Path to Digital Transformation in Ad Sales Part 2
Reading time: 3 minutes
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers. Stats show that companies recognize digital transformation and customer experience go hand in hand. According to Forbes, 70% of companies either...
Media & Entertainment
How a Media Organization Used Salesforce to Redefine Ad Sales
Reading time: 4 minutes
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the basement and the cheese is over at your neighbour’s house (if there’s even any...
Media & Entertainment
The Path to Digital Transformation in Ad Sales
Reading time: 2 minutes
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the Internet. As digital trends from streaming, social and mobile transformed the industry, the market became inundated with gigabytes of...
Media & Entertainment
Predictions 2021: Tools and Technology Will Drive Media Industry Growth
Reading time: 2 minutes
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across the consumer landscape. The developments happened seemingly overnight, sometimes causing confusion, other times chaos, and often slowing down the entire...
Media & Entertainment
Official Launch: Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud®
Reading time: 2 minutes
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an expert focus on media and entertainment. Our team of Scrum-certified media experts bring expertise and insights to the unique...
Media & Entertainment
6 Reasons Now is the Right Time to (re)Start Your Digital Transformation
Reading time: 4 minutes
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to tightening budgets or you have been forced to furlough some talented employees, so starting a new project may...
Media & Entertainment
Replacing Google DSM Part 2: The ‘out of the box’ myth
Reading time: 2 minutes
Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement. Software vendors are spending thousands daily on search ads, hastily positioning themselves as DSM/XSM replacements when that’s not really what they offer....
Media & Entertainment
DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager
Reading time: 2 minutes
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement, and we’d suggest planning your transition as soon as possible. Even if you’re more heavily reliant on DoubleClick for Publishers, you should still consider...