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Media & Entertainment How to Improve Your Ad Sales Process
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital...
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Media & Entertainment 3 Ways to Simplify the Complexity of Cross-Channel Ad Sales
The modern-day advertising experience is enormously fragmented for both media companies and advertisers. Media companies engage consumers across channels like streaming services, TV, radio, out-of-home, digital, mobile, social...
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Media & Entertainment The Path to Digital Transformation in Ad Sales Part 2
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers....
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Media & Entertainment How a Media Organization Used Salesforce to Redefine Ad Sales
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the...
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Media & Entertainment The Path to Digital Transformation in Ad Sales
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the...
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Media & Entertainment Predictions 2021: Tools and Technology Will Drive Media Industry Growth
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across...
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Media & Entertainment Official Launch: Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud®
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an...
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Media & Entertainment 6 Reasons Now is the Right Time to (re)Start Your Digital Transformation
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to...
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Media & Entertainment Replacing Google DSM Part 2: The ‘out of the box’ myth
Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement....
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Media & Entertainment DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement, and we’d suggest...
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