The Silverline Blog
Industry insights, Salesforce news, and more
Wealth
How to Help Customers Navigate the Great Wealth Transfer
Reading time: 4 minutes
Every family has a different approach when it comes to talking about money. Sometimes it comes up in conversation at every family gathering. Others know it will lead to arguments over the Thanksgiving turkey and avoid the topic all together. According to a Wells Fargo report, an estimated 26% of adult children would rather deal...
Insurance
How to Improve Customer Experiences in Volatile Markets
Reading time: 3 minutes
Look up “volatile” in the thesaurus, and you’ll likely see synonyms like unstable, unpredictable, and precarious – all of which are perfect adjectives for the flux of today’s markets. Rising inflation and other financial crises are wreaking havoc on the interest rate environment and impacting the insurance industry. Rates had been at historic lows, but...
Media & Entertainment
Harnessing the Power of Salesforce Data Cloud for Marketing
Reading time: 4 minutes
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization. Publishers will have to rely more on their first-party data,...
Media & Entertainment
4 Generative AI Use Cases to Drive Ad Sales
Reading time: 3 minutes
One of the first instances of AI showing up in the advertising industry was with a Lexus commercial. It was 2018, and Lexus used IBM Watson to create the first commercial entirely scripted by AI. The car company leveraged IBM Watson to analyze 15 years of car and luxury brand campaigns that had won Cannes...
Wealth
4 Ways Wealth Advisors Can Capitalize on Graduation Season
Reading time: 3 minutes
One of the most traditional graduation gifts is money. And students will need it, considering that over the last 20 years, the average tuition at private schools has increased by nearly 150% and is expected to continue to climb. According to U.S. News, tuition and fees for the 2022-2023 school year cost an average of...
Healthcare
Healthcare Marketing Automation: 3 Ways to Drive the Bottom Line
Reading time: 5 minutes
Today’s healthcare landscape is in flux, but why? There are several key factors driving this change. In today’s article, we will take the perspective of change being driven by two primary forces: Consumers/patients/members demand a better healthcare experience, something similar to their local Starbucks or at-home Amazon shopping experience. The entrance of major disruptors within...
Provider
The Traditional vs. Modern Healthcare Marketer: 6 Key Differences
Reading time: 3 minutes
The role of a traditional marketer within a healthcare organization and today’s modern digital healthcare marketer differ significantly due to the rapid advancement of technology and changing consumer behavior. If you’re part of a healthcare team tasked with driving organizational change toward digital transformation, it is likely that you will need to communicate the advantages...
Healthcare
Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...
Salesforce
Exploring the Future of Salesforce Marketing Automation at Connections 2022
Reading time: 4 minutes
Salesforce Connections is an industry event that brings marketing, commerce, and digital professionals together to inspire, educate, and, of course, connect. This year’s sold-out event was held on June 8 and 9 in Chicago. A group of Silverliners gathered with other industry leaders and cultural visionaries at Connections to grow and learn from one another....
Salesforce
A Beginner’s Guide to Salesforce CDP
Reading time: 3 minutes
84% of customers say that being treated like a person, not a number, is very important to winning their business, according to Salesforce’s “State of the Connected Customer” report. Today’s customers expect personalization, and the best way for marketers to deliver that is with unified, immediately actionable data. They need to understand who customers are,...
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