The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
How to Ensure a Seamless Migration to Salesforce Media Cloud
Reading time: 4 minutes
No one likes moving houses. It’s a hassle to pack and unpack and set up all your new services like internet and electricity. But as much as it’s a pain to make the move, the outcome of a better living situation is usually worth it. Moving houses is similar to moving between Clouds. You know...
Media & Entertainment
Empower Your Clients with a Media Self-Service Portal
Reading time: 4 minutes
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers to providing an elevated level of care and attention to detail. It means anticipating a person’s every need before it arises. And...
Media & Entertainment
Getting Started with Advertising Agency Automation
Reading time: 4 minutes
Ad Age holds its annual Small Agency Awards to honor small, independent agencies with teams of 1 to 150 people that are not part of the behemoth holding agencies like WPP or Interpublic Group. In the past couple of years, Ad Age has put its awards focus on small agencies that have excelled despite the...
Media & Entertainment
Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Reading time: 4 minutes
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies often don’t know where to start or have a true understanding of which products will fit their particular needs. We see this sense...
Media & Entertainment
The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Reading time: 4 minutes
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are Walmart’s top-selling products. Walmart is a prime example of...
Media & Entertainment
The Top 6 Features of Salesforce for Ad Sales Management
Reading time: 3 minutes
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your media is customized to...
Media & Entertainment
4 Engagement Metrics Every Advertiser Should Focus On
Reading time: 4 minutes
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was printing 7 million copies each year. But the catalog was discontinued in 2011, around the time...
Media & Entertainment
5 Ways to Make Your Advertising Business Bulletproof
Reading time: 4 minutes
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key learnings for me as an executive over these last ten years? There’s no such thing as...
Media & Entertainment
Why It’s Time to Reimagine Digital Ad Sales
Reading time: 4 minutes
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it completely siloed. It’s time to reimagine digital ad sales. For companies to be successful today, publishers...
Media & Entertainment
A Data-Driven Ads Strategy Starts with Knowing Your Data
Reading time: 3 minutes
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely. With data all over the place, no wonder the top challenge I hear...
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