The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
How to Manage Your Data in a World Without Cookies
Reading time: 4 minutes
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating “alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Why...
Media & Entertainment
What Are the Benefits of Salesforce Media Cloud?
Reading time: 4 minutes
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of other data about customers and prospects,...
Media & Entertainment
How Technology Has Changed the Media Industry — and What’s Next
Reading time: 5 minutes
We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining —consumer expectations are changing, and businesses like yours have to keep up. The average Internet user sees more than 10,000 ads in a single day. You probably already interact with ads regularly, whether they’re on social...
Media & Entertainment
3 Steps to Get Started with Salesforce Media Cloud
Reading time: 3 minutes
The media landscape looks completely different today than it did 12 years ago when I first founded Shift, a Silverline Company. And let’s be real: the next 12 years will look completely different from today. We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining —...
Media & Entertainment
The Top 4 Challenges Facing Media Today (And How to Solve Them)
Reading time: 4 minutes
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to $50bn), or cinema (effectively $0), according to Magna....