The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Reading time: 4 minutes
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies often don’t know where to start or have a true understanding of which products will fit their particular needs. We see this sense...
Media & Entertainment
The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Reading time: 4 minutes
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are Walmart’s top-selling products. Walmart is a prime example of...
Media & Entertainment
The Top 6 Features of Salesforce for Ad Sales Management
Reading time: 3 minutes
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your media is customized to...
Media & Entertainment
4 Engagement Metrics Every Advertiser Should Focus On
Reading time: 4 minutes
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was printing 7 million copies each year. But the catalog was discontinued in 2011, around the time...
Media & Entertainment
5 Ways to Make Your Advertising Business Bulletproof
Reading time: 4 minutes
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key learnings for me as an executive over these last ten years? There’s no such thing as...
Media & Entertainment
Why It’s Time to Reimagine Digital Ad Sales
Reading time: 4 minutes
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it completely siloed. It’s time to reimagine digital ad sales. For companies to be successful today, publishers...
Media & Entertainment
A Data-Driven Ads Strategy Starts with Knowing Your Data
Reading time: 3 minutes
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely. With data all over the place, no wonder the top challenge I hear...
Media & Entertainment
The Secret to Better Advertising? Better Relationships
Reading time: 3 minutes
Who do you trust more, a billboard or a friend? That’s a trick question. It’s obviously the billboard. (Sorry, I couldn’t help it.) Today’s consumers are more media-savvy than ever. The average person sees between 6,000 and 10,000 advertisements per day — and that number has only gone up over time. They know that you’re...
Media & Entertainment
How to Manage Your Data in a World Without Cookies
Reading time: 4 minutes
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating “alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Why...
Media & Entertainment
What Are the Benefits of Salesforce Media Cloud?
Reading time: 4 minutes
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of other data about customers and prospects,...
- 1
- 2