Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
Financial Services
Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
Reading time: 4 minutes
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud,...
Insurance
How to Build a Better Contact Center with FSC and Salesforce Industries
Reading time: 5 minutes
Although customers are increasingly moving to digital channels, traditional contact center support will continue to remain an important service channel. At many contact centers, the ability to serve customers is negatively impacted by agent’s need to access multiple legacy applications — frequently with a need to re-key and search for information separately in each, made...
Salesforce
Salesforce Record Access: Who Sees What and Why
Reading time: 6 minutes
Data security is a top priority, The stakes are high, your company’s reputation and your customer’s trust are on the line. Users should have all the data they need, but shouldn’t have access to data they don’t need to see. So let’s dive in and explore how to leverage Salesforce Record Access features to ensure...
A Day in the Life
A Day in the Life: Arianne Sirow
Reading time: 3 minutes
Job Title: Consultant Start Date: March 2018 What is a fun fact or something interesting about yourself? I have ridden a camel on three continents! What is your position at Silverline? I’m a Consultant, I work closely with the Solution Architects to learn and understand the client’s requirements and use that to build the best...
A Day in the Life
A Day in the Life: John McKoll
Reading time: 3 minutes
Job Title: Consultant Advocate Start Date: November 2017 What is a fun fact or something interesting about yourself? I once dressed up as Jar Jar Binks for Halloween. I had the mask, costume, and voice down pat. I annoyed many friends that day. In truth, I think Jar Jar gets a bad rap. There are...
Marketing
Happy Holidays From the Silverline Team!
Reading time: < 1 minute
From all of us here at Silverline, have a happy, healthy holiday… and a great start to 2020!
A Day in the Life
A Day in the Life: Brad Moody
Reading time: 2 minutes
Job Title: Healthcare Integration Domain Lead Start Date: August 2019 What is a fun fact or something interesting about yourself? I have a goal of riding a motorcycle to Alaska on the Al-Can highway all the way to the end, which is called Deadhorse. If you ever watched the TV show Ice Road Truckers, then...
A Day in the Life
A Day in the Life: Jason Terlizzi
Reading time: 2 minutes
Job Title: Marketing Automation Technical Architect Start Date: January 2019 What is a fun fact or something interesting about yourself? I can do handstand push-ups! What is your position at Silverline? I’m a Marketing Cloud Technical Architect. This simply means I write a lot of code and implement solutions on Marketing Cloud with Sales and...
A Day in the Life
A Day in the Life: Katy Engebretson
Reading time: 3 minutes
Job Title: Partner Alliance Manager, Healthcare and Life Sciences Start Date: April 2019 What is a fun fact or something interesting about yourself? I have an innate sense of smell. I love the smell of cleaning products and as weird as this is…bleach! I blame my mother for my love of cleaning and getting geared...