The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Silverline Supports Salesforce Vaccine Cloud Launch to Accelerate Global Vaccine Management
Reading time: 2 minutes
Vaccine Cloud helps public health authorities, healthcare providers, and nonprofits quickly scale vaccine operations, from recipient registration and scheduling to inventory management and public health outreach Salesforce, [NYSE: CRM], the global leader in CRM, today announced Vaccine Cloud, technology to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions more rapidly, safely and efficiently...
Healthcare
Silverline Hires Top Healthcare Professionals, Further Strengthening Team and Preparing for Next Growth Phase
Reading time: 3 minutes
Press Release NEW YORK, NY— December 15, 2020—Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, announced Rajesh Madhawarayan, Matthew McCrea, Cheryl Gibson, and Jill Winegar have joined the Healthcare and Life Sciences team to support growth as Silverline continues to scale its team to meet client demand and further its support of...
Healthcare
Operating Efficient Payer Call Centers with Salesforce
Reading time: 4 minutes
With the challenges payers have faced this year, your call center is likely busier than ever. At many call centers, the ability to effectively serve customers is negatively impacted by the agent’s need to access multiple legacy applications — frequently with a need to re-key and search for information separately in each — made all...
Healthcare
The Secret Ingredient to a Successful Patient Support Program
Reading time: 5 minutes
As the complexities of pharma medications and access to them grows, it’s more important than ever to improve capabilities for adherence and compliance as you build a complete patient experience — all delivered through a scalable, integrated, and centralized patient support program, or PSP. First and foremost, a patient support program is designed to make...
Healthcare
4 Ways Salesforce Improves your Team’s Medical Device Sales Process
Reading time: 4 minutes
The medical devices industry is complex in more ways than one. With complicated instrumentation and devices for diagnosis, monitoring, or working with diseases and disabilities, as well as juggling regulations, providers, patients, and insurance, selling medical devices can be a challenge. Successful medical device sales teams have one thing in common: the ability to be...
Healthcare
3 Key CRM Capabilities for Payers
Reading time: 3 minutes
Payers fight a never-ending battle to effectively manage relationships with the provider, group, and member communities — in addition to traditional operational challenges like claims processing times and aging technology. But now, they must also face new demands such as the never-ending stream of government regulations and demands to lower costs in the healthcare delivery...
Healthcare
How to Build a Better Pharma Marketing Readiness Strategy
Reading time: 4 minutes
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be...
Healthcare
7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy
Reading time: 7 minutes
As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition...
Healthcare
Becker’s Panel Recap: Healthcare Digital Transformations and Improved Patient Engagements
Reading time: 7 minutes
Last month, I presented a webinar for Becker’s Hospital Review on behalf of Silverline entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” Afterwards, I led a panel discussion with leaders in the health and technology space to talk about the state of healthcare hospitals and care centers that are using...
Healthcare
5 Benefits of Patient-Centered Care
Reading time: 4 minutes
Great healthcare will always require levels of human interaction that can’t be replaced. But in an age of automation, healthcare providers need to use technology to provide a consumer-grade patient experience. Are you prepared for the consumerization of healthcare? As consumers, patients demand a personalized, intuitive experience. Gone are clinical services that target larger categories...