The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy
Reading time: 7 minutes
As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition...
Healthcare
Becker’s Panel Recap: Healthcare Digital Transformations and Improved Patient Engagements
Reading time: 7 minutes
Last month, I presented a webinar for Becker’s Hospital Review on behalf of Silverline entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” Afterwards, I led a panel discussion with leaders in the health and technology space to talk about the state of healthcare hospitals and care centers that are using...
Healthcare
5 Benefits of Patient-Centered Care
Reading time: 4 minutes
Great healthcare will always require levels of human interaction that can’t be replaced. But in an age of automation, healthcare providers need to use technology to provide a consumer-grade patient experience. Are you prepared for the consumerization of healthcare? As consumers, patients demand a personalized, intuitive experience. Gone are clinical services that target larger categories...
Healthcare
Becker’s Webinar Recap: A Prescriptive Approach to Value-based Care
Reading time: 6 minutes
On October 15, 2020, Silverline presented a webinar for Becker’s Hospital Review entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” During the presentation, I spoke about the steps to take when applying a prescriptive approach to value-based care, and the tools that can help you get there faster. Afterwards, there...
Healthcare
Event Recap: Salesforce Industries Summit for Healthcare and Life Sciences
Reading time: < 1 minute
Salesforce hosted its Industries Summit for Healthcare and Life Sciences on Wednesday, October 7th, 2020. With the launch of Salesforce Industries earlier this year, the summit focused on how Salesforce Industries and its capabilities are sure to enhance the way Healthcare organizations use Salesforce. The overall theme of the day was digital transformation, and how...
Provider
The Patient Journey: What it is and Why it Matters
Reading time: 6 minutes
Healthcare is under enormous pressure today. Patient expectations about their service and experience have changed over the years. Patients have more choices about their care, and they’re more empowered with information about what they want their care experience to be. They expect you to interact with them on their terms, not yours. And with COVID-19...
Healthcare
Understanding Healthcare’s Digital Front Door
Reading time: 3 minutes
As a society, we expect personalized, seamless experiences using our mobile devices and other easily accessible technology. The same focus on personalization, on demand, and self service that allow consumers to hail a car service, order delivery from a restaurant, or automatically restock basic toiletries is required and starting to occur in healthcare, too. Why...
Healthcare
BOSS Magazine Talks the Future of Healthcare CRM with Matt Gretczko
Reading time: < 1 minute
Silverline is featured as Best in Class for October 2020’s edition of BOSS Magazine, The Digital Issue. Titled, “Making Change that Matters,” the piece focuses on our work in the healthcare and life sciences industries, specifically our strides in patient engagement, digital transformation journeys, and addressing (closing) gaps in care. The changing pace of healthcare...
Healthcare
Silverline Supports Salesforce Work.com for Vaccines Launch
Reading time: 2 minutes
On September 30, 2020, Salesforce announced Work.com for Vaccines. This extension of its Work.com application allows customers to design, build, integrate, and manage their vaccine programs end-to-end, with a platform that is trusted, flexible, and can be deployed quickly. According to Salesforce, “manufacturing, distributing and safely administering an effective COVID-19 vaccine to billions, safely and...
Healthcare
How VMS BioMarketing Accelerated Digital Transformation with Silverline
Reading time: 4 minutes
A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen. This...