The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
3 Health Insurance Technology Trends for 2022 and Beyond
Reading time: 3 minutes
Your members expect more of you than ever. They’re looking for a streamlined shopping experience, guidance when it comes to enrolling into the right plan, and that you’ll meet them where they are — not the other way around. But if you’re like most payers, you might be struggling with the operational realities to make...
Healthcare
How Salesforce Health Cloud Helps Payers Perform Utilization Management
Reading time: 3 minutes
The term utilization management (UM) is nothing new — it’s been in our vocabulary since the 1970s — but it’s become an increasingly important term as a means of medical cost management. Overutilization and waste of resources, in combination with increased healthcare costs, put pressure on health insurers (payers) and employers to keep premiums down...
Healthcare
25 Healthcare Statistics That Show the Power of Patient-Centered Care
Reading time: 4 minutes
At Silverline, we believe in data. We’ve been working in the healthcare space for 10+ years, and there’s one thing the healthcare industry continues to do well: produce mountains and mountains of data. There’s clinical trials, studies, patient reports and monitoring — not to mention clinic attendance, gaps in care, and scheduling. But with all...
Healthcare
Future-Proof Member Management for Health Insurance Companies
Reading time: 3 minutes
In a world where business technology seems to change and age faster than ever, companies typically have two options for enabling new capabilities: modify what they have, or invest in new tools designed for their specific needs. Today’s health insurance companies are no exception. As they scale for growth and adapt to digital trends, client...
Healthcare
Cracking the Code for Healthcare Member Engagement
Reading time: 3 minutes
Payers have to effectively manage a tangle of ever-changing relationships between providers, groups, and member communities — all while handling traditional operational challenges like claims processing. Today, member expectations are changing. Meeting these new demands requires payers to step up their member engagement programs. Payers need to evaluate the best step forward for their organization...
Healthcare
Payer Provider Portals: What They Are and Why You Need One
Reading time: 4 minutes
As a payer, you know that your contractual relationships with different providers can be complicated. (Understatement of the year, right?) You’re dealing with different lines of business, government regulations, tangled provider relationships, and payment schedules that can be wildly different. What you need is a health insurance provider portal powered by Salesforce to bring it...
Healthcare
Salesforce Industries + Health Cloud Implementation Enhances Member Experiences and Call Center Efficiencies
Reading time: 3 minutes
This client is a large payer in the Southwest, with well over 1 million members and nearly 2,000 employees. Their primary focus is helping people get healthy and stay healthy. The need: a better view into member engagement The client knew they were behind the times in terms of technology and member expectations surrounding customer...
Payer
3 Effective Payer Strategies for Health Insurance Companies
Reading time: 5 minutes
When it comes to building a proper strategy for Payers in the healthcare world, there’s a lot to consider. For every segment within the Payer ecosystem or within a particular organization, there are different elements to take into account. At Silverline, we like to start big and work our way down the funnel into the...
Payer
3 Key Health Insurance Trends Impacting Payers in 2021
Reading time: 3 minutes
The year 2020 has been described with words such as lost, chaotic, surreal, relentless and exhausting. The onset of the COVID-19 pandemic forced companies to think and work differently. Gone was the luxury of months of planning and preparation. The drive to innovation prevailed in a more timely manner than ever experienced before. So what...
Healthcare
How to Unify your Team with Salesforce Member Services
Reading time: < 1 minute
Silverline hosted a Payer-focused webinar entitled Unify your Member Services Team with Salesforce, on Thursday, February 18, 2021. Led by Paul Peterson and Cheryl Gibson, this in-depth conversation focused on payers and their never-ending battle to effectively manage relationships with the provider, group, and member communities. And that’s in addition to traditional operational challenges like...