The Silverline Blog
Industry insights, expert Salesforce tips and tricks, and more
Help & Training
Successful Salesforce Project Management With Limited Resources
Tackling your Salesforce projects can seem daunting. These simple steps can help you evaluate your Salesforce talent and get started on your backlog!
Tips & Tricks
The Importance of Being … Focused
In 1895, Oscar Wilde’s play The Importance of Being Earnest, A Trivial Comedy for Serious People was first performed in London. The play is a satire that turned the traditional values of late Victorian London on their head. It was released at a time of changing social norms and customs and became his most famous...
Tips & Tricks
Using Data to Grow Your Business: The Concentric Circle of CRM
Whether you’re already invested in a CRM like Salesforce or you’re interested in developing a new roadmap to success, a data plan is important in order to build a robust platform that accomplishes your goals and objectives and maximizes your investment. Over 17 years spanning hundreds of data projects; I’ve seen rushed analytical initiatives miss...
Tips & Tricks
Turn Your Data Strategy Into Your Most Valuable Asset
Don’t let the vicious cycle of data take you by storm. Your data is crucial to the effectiveness of your CRM platform. It’s important to take advantage of the information available to you to build a robust picture of your customer with internal, social, and behavioral data. Make your CRM data work hard and realize...
Tips & Tricks
Is Your CRM Data Working Hard Or Hardly Working?
We live in a digital world, and there is data absolutely everywhere. As a savvy Salesforce user, you’re probably capturing a ton of meaningful data. But, what data are you missing in order to build a complete picture of your customer? Capture as much data as you can to build that picture, but don’t become...
Tips & Tricks
Excellence Drives Value: Salesforce Success Through Ongoing Enhancements
Your Salesforce Platform is up and running, congratulations! Now, it’s time to take your program to the next level and prioritize the value you’re deriving from your investment. Organizations that have a Center of Excellence in place have a higher success rate for their program. A robust Center of Excellence will drive effectiveness internally when...
Advisory
10 Keys to Successful Digital Transformation
You can order transportation with the click of a button, your bank account alerts you of a charge within seconds, and you probably have a notification that your flight has been delayed before the airline announces it over the loudspeaker. These examples of everyday digital transformation showcase the benefit they have to direct consumers, but...
Tips & Tricks
Choosing Silverline Navigator Over an In-House Specialist
The real benefit of partnering with Silverline Navigator over an In-House Specialist is all about the numbers! An In-House Specialist is just that…it is one person. A Navigator engagement gives you access to a full array of dedicated experts on an as-needed basis. The second number comes into play with the total cost savings represented...
Tips & Tricks
Why Silverline Navigator is the Best Partnership
The Silverline Navigator engagement offers our clients a strategic and proactive partnership. This is not a relationship that is established to provide only basic reactive support desk resources. Instead, it is an engagement driven by a tenured Client Services Manager and a customized team of Salesforce.com experts. The engagement is tailored specifically to the needs...
Tips & Tricks
5 Ways You’ll Benefit from a Center of Excellence
For most organizations, your CRM program is successful and doing well. Now, it’s time to take your program to the next level. A Center of Excellence is an important model to adopt because it breaks down your CRM program into several elements each with a particular area of focus. This competency center will be able...