The Silverline Blog
Industry insights, Salesforce news, and more
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ERP and CRM: Integration Leads to Innovation
Reading time: 3 minutes
Enterprise Resource Planning software (ERP) has long been the gold standard of workflow management in manufacturing firms — tracking resources such as cash, raw materials, and production capacity, along with the statuses of payroll and purchase orders and miscellaneous supply orders. Made of collected applications, ERP systems collect information from these various data points, storing...
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What is the Silverline Academy? Get to Know Our Current Class
Reading time: 6 minutes
The Silverline Academy is a full-time, 3-month immersive learning program for recent graduates. They go through hands-on training to learn a variety of consulting and soft skills, including client and project management, solution architecture, system testing, training approaches, and design. Expert Silverline team members design the curriculum and ultimately prepare the class to become Salesforce-certified...
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How to Move as Quickly as Today’s Young Workforce with Salesforce
Reading time: 3 minutes
Salesforce has always been on the cutting edge. When Salesforce launched in 1999, it was not the platform it is now. But its innovative approach for software as a service revolutionized the way the world does business. These were the days of ads like “You can be up and running on Salesforce in 30 days”...
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See the Value in Engaging the Right Salesforce Partner
Reading time: 3 minutes
Cultivating the best Salesforce solution for your business is like trying to compose and conduct an exquisite piece of music for an orchestra. Many a business has been in the orchestra pit of a Salesforce build, doing all the right things, but something still comes out a little flat. Maybe you’ve positioned your Salesforce solution...
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Missing Key Team Members for Your Salesforce Project? Consider Outsourcing Salesforce Talent
Reading time: 3 minutes
Our Ask a Consultant series answers your questions about Salesforce projects. This blog tackles Salesforce talent and work bandwidth.
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Successful Salesforce Project Management With Limited Resources
Reading time: 3 minutes
Tackling your Salesforce projects can seem daunting. These simple steps can help you evaluate your Salesforce talent and get started on your backlog!
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The Importance of Being … Focused
Reading time: 4 minutes
In 1895, Oscar Wilde’s play The Importance of Being Earnest, A Trivial Comedy for Serious People was first performed in London. The play is a satire that turned the traditional values of late Victorian London on their head. It was released at a time of changing social norms and customs and became his most famous...
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Using Data to Grow Your Business: The Concentric Circle of CRM
Reading time: 3 minutes
Whether you’re already invested in a CRM like Salesforce or you’re interested in developing a new roadmap to success, a data plan is important in order to build a robust platform that accomplishes your goals and objectives and maximizes your investment. Over 17 years spanning hundreds of data projects; I’ve seen rushed analytical initiatives miss...
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Turn Your Data Strategy Into Your Most Valuable Asset
Reading time: < 1 minute
Don’t let the vicious cycle of data take you by storm. Your data is crucial to the effectiveness of your CRM platform. It’s important to take advantage of the information available to you to build a robust picture of your customer with internal, social, and behavioral data. Make your CRM data work hard and realize...
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Is Your CRM Data Working Hard Or Hardly Working?
Reading time: < 1 minute
We live in a digital world, and there is data absolutely everywhere. As a savvy Salesforce user, you’re probably capturing a ton of meaningful data. But, what data are you missing in order to build a complete picture of your customer? Capture as much data as you can to build that picture, but don’t become...