The Silverline Blog
Industry insights, Salesforce news, and more
Tips & Tricks
How to Move as Quickly as Today’s Young Workforce with Salesforce
Salesforce has always been on the cutting edge. When Salesforce launched in 1999, it was not the platform it is now. But its innovative approach for software as a service revolutionized the way the world does business. These were the days of ads like “You can be up and running on Salesforce in 30 days”...
Salesforce Platform
See the Value in Engaging the Right Salesforce Partner
Cultivating the best Salesforce solution for your business is like trying to compose and conduct an exquisite piece of music for an orchestra. Many a business has been in the orchestra pit of a Salesforce build, doing all the right things, but something still comes out a little flat. Maybe you’ve positioned your Salesforce solution...
Advisory
Missing Key Team Members for Your Salesforce Project? Consider Outsourcing Salesforce Talent
Our Ask a Consultant series answers your questions about Salesforce projects. This blog tackles Salesforce talent and work bandwidth.
Help & Training
Successful Salesforce Project Management With Limited Resources
Tackling your Salesforce projects can seem daunting. These simple steps can help you evaluate your Salesforce talent and get started on your backlog!
Tips & Tricks
The Importance of Being … Focused
In 1895, Oscar Wilde’s play The Importance of Being Earnest, A Trivial Comedy for Serious People was first performed in London. The play is a satire that turned the traditional values of late Victorian London on their head. It was released at a time of changing social norms and customs and became his most famous...
Tips & Tricks
Using Data to Grow Your Business: The Concentric Circle of CRM
Whether you’re already invested in a CRM like Salesforce or you’re interested in developing a new roadmap to success, a data plan is important in order to build a robust platform that accomplishes your goals and objectives and maximizes your investment. Over 17 years spanning hundreds of data projects; I’ve seen rushed analytical initiatives miss...
Tips & Tricks
Turn Your Data Strategy Into Your Most Valuable Asset
Don’t let the vicious cycle of data take you by storm. Your data is crucial to the effectiveness of your CRM platform. It’s important to take advantage of the information available to you to build a robust picture of your customer with internal, social, and behavioral data. Make your CRM data work hard and realize...
Tips & Tricks
Is Your CRM Data Working Hard Or Hardly Working?
We live in a digital world, and there is data absolutely everywhere. As a savvy Salesforce user, you’re probably capturing a ton of meaningful data. But, what data are you missing in order to build a complete picture of your customer? Capture as much data as you can to build that picture, but don’t become...
Tips & Tricks
Excellence Drives Value: Salesforce Success Through Ongoing Enhancements
Your Salesforce Platform is up and running, congratulations! Now, it’s time to take your program to the next level and prioritize the value you’re deriving from your investment. Organizations that have a Center of Excellence in place have a higher success rate for their program. A robust Center of Excellence will drive effectiveness internally when...
Advisory
10 Keys to Successful Digital Transformation
You can order transportation with the click of a button, your bank account alerts you of a charge within seconds, and you probably have a notification that your flight has been delayed before the airline announces it over the loudspeaker. These examples of everyday digital transformation showcase the benefit they have to direct consumers, but...