The Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
Borrower Data is the Secret Sauce to the Customer Journey: Create the Best Mortgage Experience with Data Driven Marketing Strategies
Reading time: 2 minutes
Your customer and prospect data is your biggest asset. Quality data in your CRM system is powerful when combined with marketing tools to develop a personal relationship with applicants that can drive trust and improve the overall borrower experience. This combination with Silverline’s Mortgage360 accelerator gives mortgage companies a highly organized system to capture, clarify,...
Marketing
Improving the Mortgage Borrower’s Experience with Marketing Journeys
Reading time: 2 minutes
The mortgage industry is experiencing a whirlwind of drastic change. Traditional mortgage firms are realizing the need to quickly embrace the shift to a digital marketing landscape in order to compete with a growing number of competitors, most notably market-disrupting fintech lenders. Changing the borrower experience is the name of the game; creating journeys that...
Healthcare
Healthcare Solutions: Surpassing Brand Management to Deliver Patient Engagement
Reading time: 3 minutes
While patient engagement has always been a goal of healthcare networks and individual providers, within the last few years engagement has become even more important as a measure of patient health and overall provider performance. The industry has shifted, and hospitals and integrated delivery networks are required to prove the overall health of their patients...
Marketing
Pardot Summer ‘17 Release Updates
Reading time: 2 minutes
While Pardot doesn’t quite follow Salesforce’s release schedule, there are still quite a few notable updates everyone should be aware of. Most of these were driven by user request so you may have spent some time wishing for a few of the following… Automation Rule Repeat Prospects may now run through the same automation rule...
Salesforce Platform
What Salesforce Summer ’17 has in store for Marketing Cloud
Reading time: 2 minutes
It’s time for another Salesforce release and you know what that means, lots of cool new features and updates to multiple clouds! The new updates went into effect in June so let’s dive into what Marketing Cloud has to offer with the new additions from the Summer ’17 release. Some of the features I’m most...
Help & Training
Salesforce Pardot or Marketing Cloud … How do I pick?
Reading time: 4 minutes
I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll...
Marketing
Marketing Cloud Has Become Futuristic
Reading time: 2 minutes
Major upgrades were announced at Dreamforce this year for Marketing Cloud. It’s fascinating to see how the platform has advanced since the last Dreamforce. With the introduction of Einstein and Commerce Cloud, it’ll be awesome to see integrations with the Marketing Cloud to further business demands and reach customers on an entirely new intelligent level....