The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 4 minutes
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of other data about customers and prospects,...
Reading time: 5 minutes
We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining — consumer expectations are changing, and businesses like yours have to keep up. The average Internet user sees between 6,000 and 10,000 advertisements per day. You probably already interact with ads regularly, whether they’re on social...
Reading time: 3 minutes
The media landscape looks completely different today than it did 12 years ago when I first founded Shift, a Silverline Company. And let’s be real: the next 12 years will look completely different from today. We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining —...
Reading time: 4 minutes
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to $50bn), or cinema (effectively $0), according to Magna....
Reading time: 2 minutes
Silverline today announced the creation of a new media and entertainment practice under the leadership of industry veteran Jonathon Millman, Managing Director, as it completes the acquisition of Shift CRM. Although the practice officially launched this month, Jonathon has been leading Shift CRM (now Silverline)’s talented team of consultants, analysts, and developers in building media...
Reading time: 3 minutes
Salesforce Expands Media Cloud with Advertising Sales Management to Automate Ad Sales, Improve Campaign Performance, and Streamline Workflows Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. Now, with Advertising Sales Management, cross-channel planning and execution, automated client reporting,...
Reading time: 3 minutes
Drives Silverline’s growth strategy and expansion into the media and entertainment industry Press Release New York—July 7, 2021—Silverline, a digital transformation consultancy headquartered in New York City, has acquired Shift CRM, a Toronto-based company specializing in building solutions on the Salesforce platform for Media and Entertainment organizations. Financial terms of the transaction were not disclosed. ...
Reading time: 2 minutes
It’s undeniable that the most powerful companies today are data-driven. More and more companies are using data analytics to allow them to make better decisions across the board. One critical area where this is emphasized is customer insights. In an increasingly customer-centric world, the ability to understand the customer is necessary for survival. According to...
Reading time: 3 minutes
In regards to digital transformation in the media and entertainment industries, part 1 of this blog series talked about the need to have technology that scales with the ever-evolving content consumption habits of consumers. Stats show that companies recognize digital transformation and customer experience go hand in hand. According to Forbes, 70% of companies either...
Reading time: 4 minutes
Imagine you’re making a sandwich. You walk into the kitchen, grab two slices of bread and then pause; “Where are all of the other ingredients?”. Then you remember, the lettuce is in your living room, the meat is down in the basement and the cheese is over at your neighbour’s house (if there’s even any...