The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 2 minutes
Digitization has been transforming the media industry since Bill Gates boldly published “Content is King” some twenty years ago, making what turned into a correct prediction that content is where money will be made on the Internet. As digital trends from streaming, social and mobile transformed the industry, the market became inundated with gigabytes of...
Reading time: 2 minutes
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow down the top three customizations that are essential to media companies. The ever-changing landscape of Media Relationships: Buying media is a collaborative process with multiple...
Reading time: 2 minutes
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry brings additional complexity to this process in the way that these budgets are set, assigned and subsequently managed. While most people will be familiar with...
Reading time: 2 minutes
The media industry saw technology innovations flourish as the Covid-19 pandemic drove consumers to be more reliant on technology. From this need, a wave of change spanning new demands, use cases, and expectations washed across the consumer landscape. The developments happened seemingly overnight, sometimes causing confusion, other times chaos, and often slowing down the entire...
Reading time: 3 minutes
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate within their own silos. There may be some 1:1 connections in place, data lakes, or all too often, manually updated CSV’s being emailed and...
Reading time: 2 minutes
Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud. For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an expert focus on media and entertainment. Our team of Scrum-certified media experts bring expertise and insights to the unique...
Reading time: 4 minutes
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to tightening budgets or you have been forced to furlough some talented employees, so starting a new project may...
Reading time: 2 minutes
Toronto. Monday, November 18th, 2019 – Today, Salesforce announced the winner of the Partnership Innovation Award, Shift CRM (now Silverline). In 2016, Shift CRM developed an ad sales project for media and entertainment company WarnerMedia focused on three key areas: reporting accuracy on the sales pipeline, increased collaboration between their sales organization and sales support...
Reading time: 2 minutes
Since trailhead’s release, Silverline has been a big fan of the modules. We’ve learned through our decade of implementation experience and 5 years of lightning implementations/migrations and combed through to find the best of the best. With Salesforce’s announcement that Lightning is being turned on for all orgs as of the Winter ‘20 release, it’s...
Reading time: 2 minutes
Not sure what’s happing with DFP Sales Manager? Here’s what we know so far. If you’ve been frantically searching for a DFP sales solution, chances are you’ve seen someone offering an “out-of-the-box” replacement. Software vendors are spending thousands daily on search ads, hastily positioning themselves as DSM/XSM replacements when that’s not really what they offer....