Salesforce is now the “Customer Success Platform”

Reading time: 3 minutes

Yes, Salesforce continually rolls out new functionality and has a strategic business model that resulted in Forbes naming them the most innovative company four years in a row, but that is only part of the story. Salesforce also recognizes the value of branding, and this recent switch is strongly tied to its desire to move into additional industries.

This is why I am so excited.

Healthcare, like many industries, struggles to categorize Salesforce as anything more than a CRM system. The ability to get Healthcare organizations to buy into Salesforce requires a whole lot of convincing, such as why the Cloud, whether Salesforce is even a platform, and why Salesforce may be the right platform. If you are able to get through those obstacles, then you have the opportunity to explain the intricacies of a solution that could deliver on transforming Healthcare for a particular organization and reinforcing their vision.

A new brand was necessary to facilitate changing perceptions and to solidify Salesforce’s foothold in new markets.

How Cloud Computing Can Give Your Company a Competitive Advantage

Reading time: 2 minutes

Most people know that cloud computing exists, but do not have an understanding of the fundaments concepts that separate cloud computing versus traditional IT infrastructure, i.e., in house hosted. Gartner defines cloud computing as a “style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies.”^[1] In recent years enterprises have begun to transition from pricey, in house managed and hosted IT infrastructure to cloud based services.

Healthcare Semantics: Two Key Points to Stay Relevant

Reading time: 2 minutes

The notion that Healthcare is a mature industry, but still requires a lot of education in the technology space, was reinforced after returning from one of the largest technology conferences in the country - Dreamforce. There has been an immense focus within the Healthcare and Life Sciences space on cloud technology, yet despite improved adoption, it appears major barriers still exist.

One of of the main reasons? Let’s call it semantics.

How to get the most out of Dreamforce for Financial Services

Reading time: 1 minute

Dreamforce is just days away! We've already covered tips from the experts to have a succesful Dreamforce, but now I'd like to take that a step further for Financial Services professionals. 

To get you going in the right direction, we’ve compiled a suggested itinerary of events that will help financial services professionals get the most out of Dreamforce. From sessions and speakers to partners and parties, here’s a list of stuff you can’t miss. Whatever industry you work in or role in your company, there’s a journey for you.

3 Steps Towards Preparing for a Provider Rating System

Reading time: 3 minutes

There has been a lot of dialogue lately regarding CMS’s potential expansion of a star rating system to providers. Not surprisingly, it is being rather heavily opposed. The difficulty with such a system whether a star, or any other indicator, is ensuring the rating actually measures what it is intended too. Further, does the rating actually add value to the audience, or audiences, in which it is intended to be consumed.

How to get the most out of Dreamforce for Healthcare

Reading time: < 1 minute

If you are an active member of the Salesforce community, or even passive in this case, you know about Dreamforce. The annual event in San Francisco in which more than 100,000 people come together to discuss, hack, share, present, develop all things Salesforce. There might also be that big concert that attracts a few people as well.