The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Consumerism in Healthcare: Adding Value with Salesforce Health Cloud
Reading time: 4 minutes
Expectations, we all have them. Maybe for you, it’s the expectation that the barista will make your coffee at just the right temperature. Or that you’ll get a text from that special someone on your birthday. Perhaps you even have certain expectations about what you’re about to read in this blog post (we promise it...
Banking
The 8 nCino Certifications You Need for Banking Success
Reading time: 4 minutes
“Always be learning” is a common mantra you’ll hear as you move up in your financial services career, and it’s a core value here at Silverline. One of the best ways to advance your learning is to take courses in areas relevant to the banking industry and educate yourself about the platforms and systems you...
A Day in the Life
A Day in the Life: Aaron Uttley
Reading time: 2 minutes
Job Title: Senior Salesforce Consultant and Analyst Team Lead, Media and Entertainment Start Date: October 2015 (right after Thanksgiving!) Tell us a fun fact or something interesting about yourself: I’m a huge live music fan. The best part of living in Toronto (aside from the food!) is all the small venues hosting live shows — there’s...
Data and Integrations
A Beginner’s Guide to Salesforce MDM
Reading time: 3 minutes
One of the most common questions that we get asked is what is MDM, and how does it fit in the Salesforce world? MDM stands for Master Data Management. To put it simply, it means creating a single source of truth, or one master “golden record” for all versions of a record across all systems....
CalendarAnything
Modernizing Scheduling Tools with CalendarAnything
Reading time: 2 minutes
Memira Eyecenter is the leader in eye laser and lens replacement in Scandinavia and the Netherlands. The company helps customers experience increased freedom without glasses or contacts. With more than 60 locations in Sweden, Norway, Denmark, and the Netherlands, Memira is the Nordic region’s leading chain in refractive surgery. It is growing in eye care...
Media & Entertainment
The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Reading time: 4 minutes
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are Walmart’s top-selling products. Walmart is a prime example of...
