The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Investment Banking
Why Digital Marketing Can Be a Powerful Tool for Investment Banks
Reading time: 4 minutes
Many of the firms we work with saw 2020 as a year of reckoning for their marketing strategies. Disruption from COVID forced M&A and corporate access professionals to rethink their approach. What are the risks, and where are the major opportunities to holding events online and launching digital marketing strategies? Can information be securely shared...
Analytics Cloud
Tableau CRM vs. Tableau vs. Einstein
Reading time: 4 minutes
The foundation of any great customer experience? Data. Salesforce has always been a best-in-class CRM, with industry-specific solutions like Health Cloud and Financial Services Cloud. But one of their biggest value propositions is bringing more data to more people in an organization. As Salesforce continues to expand, it can be challenging to keep up with...
A Day in the Life
A Day in the Life: Geri Carroll
Reading time: 4 minutes
Job Title: Manager, Change Management Start Date: July 2019 Tell us a fun fact or something interesting about yourself?: I grew up on a farm in rural South Dakota, and have had my driver’s license since I was 14 years old! What is your position at Silverline? I work on our change management team as a...
Banking
How Eastern Funding Built a Customer-Centric Experience with Salesforce FSC + nCino
Reading time: 5 minutes
Eastern Funding, a subsidiary of Brookline Bank, offers big bank strength with small firm flexibility. For over 20 years, they have financed thousands of projects across diverse industries with an unwavering commitment to building rock-solid customer relationships. But as they grew to fund businesses in all 50 states, they knew they needed to continue to...
Healthcare
Improving the Patient Experience Starts with These 7 Steps
Reading time: 5 minutes
At one time, providing high quality of care was enough to build a successful healthcare practice. Today, however, doctors and their staff must also provide high-quality, efficient service to attract new patients and achieve high patient retention. The road from potential patient to loyal, returning patient is long — beginning with an online search for...
Silverline News
Silverline’s Angie Lingk Named a 2021 Top Revenue Operations Leader by The Modern Sale
Reading time: 2 minutes
Press Release — The Modern Sale® and Collective[i]® today announced the 2021 list of the Top 100 Revenue Operations Leaders (REVOPS100). In its inaugural year, influencers in the field, other top revenue operations professionals, and sales peers and experts nominated and culled a list from thousands of candidates. Silverline’s Angie Lingk, SVP, Revenue Operations was...
