The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
Reading time: 5 minutes
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the nights brought events like the Silverline happy hour before the Red Hot Chili Peppers concert and a closing afterparty with Salesforce...
Media & Entertainment
How to Get Started with Salesforce Marketing Cloud Personalization
Reading time: 4 minutes
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing tends to turn up in all their interactions with you, like getting a Cheetos hoodie...
Salesforce
Exploring the Future of Salesforce Marketing Automation at Connections 2022
Reading time: 4 minutes
Salesforce Connections is an industry event that brings marketing, commerce, and digital professionals together to inspire, educate, and, of course, connect. This year’s sold-out event was held on June 8 and 9 in Chicago. A group of Silverliners gathered with other industry leaders and cultural visionaries at Connections to grow and learn from one another....
Salesforce Platform
Pardot vs. Marketing Cloud — What Should You Pick?
Reading time: 4 minutes
“What’s the difference between Marketing Cloud and Pardot?” I hear this all the time from our clients here at Silverline. Truth is, a lot has changed since Salesforce acquired Pardot in 2013 (and since its original launch in 2007!) New features, use cases, and marketing techniques mean both Marketing Cloud and Pardot look very different. ...
Banking
How Westfield Bank Aligns Sales and Marketing with Salesforce
Reading time: 4 minutes
Westfield Bank provides relationship-based banking services for businesses and individuals across northeast Ohio and to independent insurance agencies across the country. Customers look to Westfield Bank for personal service, local decision-making, and the convenience of online banking anytime and anywhere. Since 2009, BauerFinancial has awarded Westfield Bank its 5-Star (Superior) rating, designating it as one...
Dreamforce
Dreamforce Marketing Keynote: The Age of the Intelligent Marketer
Reading time: 3 minutes
Marketing and marketing automation with Salesforce has undergone significant changes this fiscal year. Ryan Strynatka, SVP and GM for Social Products for Marketing Cloud, hosted a panel of experts in the marketing space at this year’s Dreamforce for Marketing Keynote entitled ‘The Age of the Intelligent Marketer’ which recapped that journey and showcased where Salesforce is headed for Winter and Spring 2019.