The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Silverline News
Manish Sheth Joins Mphasis Silverline as GTM Leader for AI, Agentforce, & Data Cloud
Reading time: 2 minutes
Mphasis Silverline is excited to welcome Manish Sheth as the Global GTM Lead for AI, Agentforce, & Data Cloud. Manish joins us with over 30 years of experience in leading CRM-Salesforce and ERP-SAP transformations across a broad range of industries in both the public and private sectors. He has led numerous advisory engagements for global...
Media & Entertainment
5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
Reading time: 4 minutes
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a lot of potential for growth, but there’s also an element of consolidation and cost cutting going...
CalendarAnything
Caesars Entertainment Streamlines Salesforce Scheduling with CalendarAnything
Reading time: 2 minutes
Since its beginning in Reno, Nevada, more than 80 years ago, Caesars Entertainment has grown through the development of new resorts, expansions, and acquisitions, and now operates on four continents. Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. – Caesars Entertainment. Each company...
Data Cloud
Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
Reading time: 3 minutes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI advances, Salesforce Data Cloud is emerging as...
CalendarAnything
FormAssembly + CalendarAnything = All-In-One Self-Scheduling
Reading time: 3 minutes
FormAssembly, the top web form builder on the AppExchange, has partnered with CalendarAnything, the top calendaring solution on the AppExchange, to deliver an all-in-one self-scheduling solution. CalendarAnything’s Availability Scheduling empowers organizations to effortlessly set the availability of any object within Salesforce, from time slots for resources to assets awaiting assignment. By doing so, your team...
Life Sciences
Innovating Pharma and Medtech with Salesforce Life Sciences Cloud
Reading time: 3 minutes
The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful tool to help these industries work smarter, not harder. By combining AI, real-time data, and advanced tools, Life Sciences Cloud creates new opportunities...
Media & Entertainment
2025 Retail Media Advertising Trends Driving Growth
Reading time: 4 minutes
We’ve been keeping an eye on the rise of retail media for a few years now, but not even we could have predicted just how much the industry would grow in such a short period of time. Reports forecast that by 2027, retail media will account for more than 25% of U.S. digital ad spend,...
Insurance
Transforming Insurance Brokerage Software with Salesforce
Reading time: 2 minutes
The insurance brokerage industry has always been dynamic, adapting to new market demands, client expectations, and technological innovations. But with legacy systems holding many brokerages back, the need for a transformation is more pressing than ever. Enter Salesforce’s Financial Services Cloud (FSC) for Insurance Brokerages, a game-changing platform designed to streamline operations, enhance client experiences,...
MuleSoft
Automate Your Document Processing with MuleSoft IDP
Reading time: 4 minutes
When it comes to making healthcare decisions, providers rely on laboratory testing to determine their treatment plans. The CDC estimates that roughly 70% of healthcare decisions depend on laboratory test results, so it’s vital that lab diagnostics teams have all of the information they need to ensure that these tests are correct. When information is...
Insurance
How Agentforce is Optimizing AI for Insurance Agents
Reading time: 4 minutes
Insurance carriers have been some of the quintessential pioneers of AI, from advanced mathematics modeling in the days of paper policies to machine learning and, in more recent years, artificial intelligence supporting actuarial sciences and fraud detection. Recognizing the potential to analyze vast amounts of data and predict outcomes, insurers began leveraging AI and machine...