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Salesforce Platform Structure Your Data to Optimize Tableau Next Implementation
Make your Salesforce data clean, governed, and semantically structured to accelerate AI decision-making instead of automating confusion.
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Salesforce Platform How Tableau Next Enhances Salesforce AI Analytics
Most Salesforce organizations treat AI as something to switch on. The ones that succeed treat it as something to architect. Salesforce’s next-level AI analytics solution, Tableau Next, is built on its core platform and it works best when the data beneath it is ready. Our Tableau Next blog...
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Agentforce A Beginner’s Guide to Agentforce Contact Center
In the past, delivering a modern customer service experience meant stitching together multiple applications and tools: CRM, telephony, AI assistants, automation, knowledge, and analytics. It worked but required a lot of integration across systems. With Salesforce’s newly announced Agentforce...
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Media & Entertainment 5 Ways Companies are Innovating Retail Media Advertising
At NRF 2026: Retail’s Big Show, retail media advertising wasn’t just a side conversation, it was a headline topic. Experts made it clear that retail media networks (RMNs) are maturing into core revenue and customer engagement engines for retailers large and small, and U.S. retail media is projected...
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Healthcare & Life Sciences 2026 Salesforce Trends Enhancing Engagement in Healthcare
2025 was a rollercoaster year for the healthcare & life sciences industry, and major shifts in the regulatory environment will have a direct impact on healthcare delivery for both providers and payers in 2026. This is in addition to an ongoing labor shortage, an aging population with increased...
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Media & Entertainment 2026 Salesforce Trends Shaping the Future of Media Advertising
We live in a world of unlimited content. Audiences want access to everything at any point in time, and while content may be unlimited, attention is not. Every publisher, newspaper, streaming service, video game company, and broadcaster is competing for the same few minutes of a consumer’s...
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Financial Services 2026 Salesforce Trends Driving Growth in Financial Services
The launch of Agentforce in 2024 ushered in a new era of AI-powered Salesforce solutions. 2025 was a pivotal year where financial services organizations started to discover the growth opportunities that emerge from implementing AI agents. It was also a year that taught Salesforce a lot about what...
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Media & Entertainment How Data Cloud Clean Rooms Enable Ad Sales and Media Planning
Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean Rooms. This has been something our clients have been looking forward to...
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Healthcare & Life Sciences Azurity Pharmaceuticals Implements Salesforce to Drive International Growth
Mphasis Silverline’s CEO, Suresh Subbiah, and Senior Director, Sreeram Chakrapani, joined Ali Sharif, Global VP of CX Strategy & Digital Transformation at Azurity Pharmaceuticals, to discuss the evolving landscape of digital transformation via Salesforce in life sciences. Their conversation...
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Media & Entertainment Expanding Retail Media Capabilities with Media Cloud and Placements.io
This U.S. home improvement company (“The Company”) serves millions of customers a week. Its retail media network runs in-store and online advertising with a variety of companies to drive product sales, ranging from aisle displays to CCTV ads to search optimization on their website. Needing a robust...
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Life Sciences Innovating Pharma and Medtech with Salesforce Life Sciences Cloud
The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful tool to help these industries work smarter, not harder. By combining AI,...
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Media & Entertainment Mphasis Silverline and Placements.io Partner to Automate Digital Media Workflows
As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps are forced to swivel-chair between multiple apps to navigate the deal...
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