The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Your Provider Roadmap to Success: How to Manage Provider Relationships
Reading time: 3 minutes
Silverline is focused on helping healthcare organizations, as providers of healthcare services to patients, be successful in five key areas as healthcare reimbursement models shift from fee for service to fee for value. This article will focus on how to leverage the Salesforce platform and effectively navigate patients on their healthcare journey. The information provided...
Help & Training
Cold Calling: A “Millennial” Perspective
Reading time: 4 minutes
I am a LinkedIn lurker. I rarely ever comment on things, occasionally I’ll “like” a post, and sometimes even wish someone a happy birthday, but primarily, I read. Since I got into business development I’ve joined quite a few sales/business development/best practices groups and some that are aimed exclusively at sales leadership titles. I did...
Media & Entertainment
DSM/XSM Deprecation: Preparing for the end of DoubleClick Sales Manager
Reading time: 2 minutes
Effective immediately, Google is discontinuing the development of DoubleClick Sales Manager. If you rely on the system to manage digital channel sales, you now have 24 months to find a replacement, and we’d suggest planning your transition as soon as possible. Even if you’re more heavily reliant on DoubleClick for Publishers, you should still consider...
Help & Training
7 Favorite Features in the Salesforce Summer Release Notes ’17
Reading time: 3 minutes
Summer is upon us which means the world’s #1 CRM platform has become even better. The release has been live for a few weeks now, and here are some of the new features we felt are noteworthy. 1. Improved Migration Assistant (applies to Classic) Restyled and even easier to use, the Lightning Experience Migration Assistant...
Marketing
Pardot Summer ‘17 Release Updates
Reading time: 2 minutes
While Pardot doesn’t quite follow Salesforce’s release schedule, there are still quite a few notable updates everyone should be aware of. Most of these were driven by user request so you may have spent some time wishing for a few of the following… Automation Rule Repeat Prospects may now run through the same automation rule...
A Day in the Life
A Day in the Life: Chelsea A. Peterson
Reading time: 3 minutes
Job Title: Executive Assistant Start Date: March 2017 Fun Fact: I came to Silverline through an assistant swap! More on that later… What is your position at Silverline and what do you do? I am Executive Assistant (EA) to Rich and Gireesh, our co-founders. This means I play organizational Tetris – arranging schedules and corresponding with...
