The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
How to Improve Your Ad Sales Process
Reading time: 4 minutes
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital processes. Or have they? Some media companies have taken steps to modernize but...
Media & Entertainment
Data and Media: How to Excel in the Modern Age
Reading time: 4 minutes
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a few local big box stores. You finally find your perfect snow blower and are...
Media & Entertainment
Why Ad Sales Strategy is Undergoing a Massive Transformation
Reading time: 4 minutes
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us explain. Versions of a baked pasta recipe made with a big block of feta started to pop up...
Media & Entertainment
Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
Reading time: 5 minutes
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the nights brought events like the Silverline happy hour before the Red Hot Chili Peppers concert and a closing afterparty with Salesforce...
Media & Entertainment
Empower Your Clients with a Media Self-Service Portal
Reading time: 4 minutes
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers to providing an elevated level of care and attention to detail. It means anticipating a person’s every need before it arises. And...
Media & Entertainment
Combine the Power of Salesforce and Slack for Media Success
Reading time: 3 minutes
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is for Silverline’s media clients to get more value from leveraging Salesforce and Slack together. We often see media...
Dreamforce
Can’t Attend Dreamforce In Person? Check Out These Virtual Sessions
Reading time: 3 minutes
Even if you can’t join the tens of thousands of Trailblazers at Dreamforce in San Francisco, you can still be part of the experience with millions online on Salesforce+. This reimagined virtual experience is a full three days, including two channels, 72 hours of live broadcast, global takeovers, 200+ on-demand sessions, and so much more. ...
Media & Entertainment
Don’t Miss These Dreamforce 2022 Media & Entertainment Sessions
Reading time: 3 minutes
The media and entertainment industry is constantly evolving and transforming. The changing environment poses opportunities and challenges from all sides, from the rise of retail media to the decline of traditional print. Perhaps you’ll find solutions to those challenges at this year’s Dreamforce. The event has proven to deliver results, with 87% of past attendees...
Media & Entertainment
How to Get Started with Salesforce Marketing Cloud Personalization
Reading time: 4 minutes
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing tends to turn up in all their interactions with you, like getting a Cheetos hoodie...
Media & Entertainment
Recognizing and Correcting Gender Bias in the Media Industry
Reading time: 4 minutes
Back in March, we celebrated this year’s International Women’s Day with a theme of #BreakTheBias. As a leader in the Silverline Media & Entertainment division, I think it’s important to keep crucial conversations like this one going. One of my top priorities is to extend equal opportunity and equal grace to all members of the...
