The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
How Can You Best Align Your Pharma Marketing and Sales Teams?
Reading time: 4 minutes
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....
Financial Services
Axcess Financial Sees 3x Lift in Originations with Marketing Cloud and FSC
Reading time: 4 minutes
Axcess Financial Services, Inc. (“Axcess”), through its subsidiaries, is a family of brands committed to offering financial solutions serving both consumers and retailers. Their success is shown in their growth with 1,000 stores and servicing of over 50 million loans. The company was founded in 1994 and is based in Cincinnati, Ohio. Scott Dalton, Senior...
Marketing
Q&A with Salesforce Marketing Champion Danielle Laffey
Reading time: 2 minutes
Not only was Silverliner Danielle Laffey named a 2020 Salesforce MVP, but she also received recognition as a member of the first class of Salesforce Marketing Champions (along with fellow Silverliner JP Owens). I got the chance to chat with her about the year ahead. Congratulations on being named a Salesforce Marketing Champion! How did...
Silverline News
Q&A with a Salesforce Marketing Champion: Get to know JP Owens
Reading time: 2 minutes
Our very own Banking and Lending Practice Director, JP Owens, was recently named one of Salesforce’s new Marketing Champions. I chatted with JP about what the opportunity means to him. Congratulations on being named a Salesforce Marketing Champion! How did this come about? I believe I came across the program in late 2019 and submitted...
Marketing
Happy Holidays From the Silverline Team!
Reading time: < 1 minute
From all of us here at Silverline, have a happy, healthy holiday… and a great start to 2020!
Salesforce Platform
How to Ensure Success with Marketing Automation
Reading time: 3 minutes
Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and well-orchestrated points of interaction. Marketing automation is about improving and streamlining the holistic customer journey and experience — beginning with an individual’s initial brand awareness and...
Salesforce Platform
How Salesforce Kept Me from Marketing into a Void
Reading time: 3 minutes
Throughout my writing career, I’ve worked in marketing and creative for companies in healthcare, banking, and insurance industries. Each had their unique quirks and charms when it came to marketing (both in B2B and B2C) but certain pain points persisted across all industries — Who were we talking to? Why were we talking to them?...
Financial Services
Customer Journey Orchestration for the Retail Bank of the Future
Reading time: 4 minutes
As a Solution Architect, my greatest reward comes from enabling clients with the tools and strategies needed to engage audiences in an increasingly connected marketplace. Journey orchestration is at the forefront of audience engagement, and Silverline is shaping the future of connected consumer data points with Salesforce Financial Services Cloud and marketing automation tools. Standing...
Healthcare
Improving Patient Care Through Integrated Marketing Automation
Reading time: 4 minutes
It has been an exciting couple of months. I attended my first Dreamforce. It was an incredible experience to see all the innovation being driven in the Healthcare Industry. Following the conference, my colleague, John Turner, published an overview of the Dreamforce Marketing Keynote on the Silverline blog. The overarching theme of the keynote was...
Dreamforce
Dreamforce Marketing Keynote: The Age of the Intelligent Marketer
Reading time: 3 minutes
Marketing and marketing automation with Salesforce has undergone significant changes this fiscal year. Ryan Strynatka, SVP and GM for Social Products for Marketing Cloud, hosted a panel of experts in the marketing space at this year’s Dreamforce for Marketing Keynote entitled ‘The Age of the Intelligent Marketer’ which recapped that journey and showcased where Salesforce is headed for Winter and Spring 2019.