The Silverline Blog
Industry insights, Salesforce news, and more
Help & Training
Top 12 Salesforce Winter Release ’18 Features
Reading time: 2 minutes
Are you ready for the Winter ’18 Salesforce release? It’s right around the corner! After reviewing the release notes, here is a list of the 12 most interesting updates. 1. Business Intelligence Einstein analysis can be produced in one click. The Einstein app analyzes best practice key performance indicators with Salesforce data and then recommends...
Client News
Silverline Success Story: Blue Cross Blue Shield of Wyoming
Reading time: 2 minutes
Blue Cross Blue Shield of Wyoming (BCBSWY) provides health insurance products and related services to more than 100,000 members in Wyoming. The company’s insurance products include managed care programs for businesses and individuals, as well as supplemental dental, vision, prescription drug, and Medicare coverage. BCBSWY provides health insurance to Wyoming’s Kid Care program, which offers...
A Day in the Life
A Day in the Life: Brian Waterson
Reading time: 4 minutes
Job Title: Software Strategy & Systems Manager Start Date: Feb 2017 Fun Fact: I have visited over 50 countries on six continents What is your position at Silverline and what do you do? I am the Software Strategy and Systems Manager, responsible for managing our internal systems. This means I get to manage a Salesforce...
Help & Training
Cold Calling: How to Make Sure Your SDRs Don’t Come for You
Reading time: 3 minutes
Thank you to everyone who has read and shared Cold Calling: A Millennial Perspective. If you haven’t read my previous article, I suggest you do so first as this one is elaborating on some of the popular topics. After posting that article, I received quite a few comments and messages from both SDRs and SDR managers...
Help & Training
Non-Profit vs. For-Profit Salesforce Implementations
Reading time: 3 minutes
This year, I had the opportunity to participate in a NOEW weekend growth Hackathon where Silverline helped 6 local non-profit organizations enhance their Salesforce CRM implementations, automate more business processes, and help solve the challenges they were experiencing. NOEW is a business festival that happens every year to support entrepreneurship and innovation in New Orleans....
Help & Training
Cold Calling: A “Millennial” Perspective
Reading time: 4 minutes
I am a LinkedIn lurker. I rarely ever comment on things, occasionally I’ll “like” a post, and sometimes even wish someone a happy birthday, but primarily, I read. Since I got into business development I’ve joined quite a few sales/business development/best practices groups and some that are aimed exclusively at sales leadership titles. I did...
A Day in the Life
A Day in the Life: Chelsea A. Peterson
Reading time: 3 minutes
Job Title: Executive Assistant Start Date: March 2017 Fun Fact: I came to Silverline through an assistant swap! More on that later… What is your position at Silverline and what do you do? I am Executive Assistant (EA) to Rich and Gireesh, our co-founders. This means I play organizational Tetris – arranging schedules and corresponding with...
Healthcare
Salesforce 2017 Connected Patient Report: Patient/Member Contact Center
Reading time: 2 minutes
Salesforce commissioned its 2017 Connected Patient Report survey to better understand how “Americans communicate with their healthcare providers, insurance payers, and pharmaceutical Firms” and get their thoughts on emerging technologies such as artificial intelligence. The survey was completed in May 2017 and included Americans with a primary care physician (PCP) and health insurance. The results...
Around the Office
Motivation and Collaboration Through Team Wellness!
Reading time: 2 minutes
A work-life balance is extremely important to Silverliners and their overall well-being. At Silverline, when you are interested in helping your peers and starting an initiative to improve the wellness of the team, you are met with open arms. We are a collaborative group who looks out for one another and has the support and...
Help & Training
Tips on How to Prepare for the Marketing Cloud Email Specialist Exam
Reading time: 3 minutes
I have been working with Marketing Cloud (aka ExactTarget) for about 5 years and decided it was finally time to take my Marketing Cloud Email Specialist exam, but had no idea where to start. While Salesforce provides great materials for those who choose to take the exam, most people find that combining those materials with...