The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 2 minutes
In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer plans to eliminate third-party tracking cookies from its Chrome web browser. Instead, they’re introducing a new approach that puts...
Reading time: < 1 minute
Mphasis Silverline announced today that Rachel Brean will take on an expanded role as Managing Director, Head of Sales. She will be responsible for driving sales growth on a global scale, showcasing how our industry-leading solutions on the Salesforce platform can help clients achieve their business goals. “Rachel brings a rich combination of client-facing business...
Reading time: 3 minutes
Enabling Leadership (EL) is a Global Non-Profit Organization that runs programs using music, football, and Lego to enable children to have experiences and opportunities to learn leadership and life skills first hand. EL relied on a very basic system of tracking donor leads (individual and corporate) and recording donor data and donations using spreadsheets and...
Reading time: 2 minutes
Mphasis Silverline announced today that Jacob Hayes will take on an expanded role as GTM Lead for Data Cloud and AI. Jacob joined Mphasis Silverline in September 2022, and has been instrumental in helping businesses harness the power of Data Cloud, Personalization, and AI to truly understand their customers and deliver personalized experiences that foster...
Reading time: 4 minutes
In today’s rapidly evolving financial landscape, data is the lifeblood that fuels decision-making, drives innovation, and fosters customer trust. Financial institutions, ranging from banks and credit unions to insurance companies and investment firms, are entrusted with vast amounts of sensitive data, including customer information, transactional data, and market insights. Organizations rely on platforms like Salesforce...
Reading time: 5 minutes
Organizations across the travel & hospitality industries have traditionally relied on classic and familiar communication channels, like email and phone calls, to engage with customers. With travel volumes surging post-pandemic, most have seen a dramatic increase in these time-consuming communication methods, leading to the need for more staff and prolonged wait times for travelers seeking...
Reading time: 2 minutes
Mphasis Silverline is delighted to announce the expansion of its services to the travel, transportation, and hospitality sector. With the recent acquisition, both companies are now proactively joining forces to capitalize on Mphasis’ deep industry expertise servicing organizations for more than 20 years, and Silverline’s profound Salesforce competency. Mphasis Silverline has been a trusted Salesforce...
Reading time: 5 minutes
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all without compromising the patient experience. Thankfully,...
Reading time: 4 minutes
When it comes to digital maturity, 67% of insurance companies are still stuck at the traditional level according to Forrester’s Future Fit Survey. They aren’t taking advantage of technology to connect their siloed systems and automate their manual processes, making it difficult to meet customer demands and stay competitive in the marketplace. In our recent...
Reading time: 4 minutes
Fraud continues to plague financial institutions. According to the Alloy State of Fraud Benchmark Report, a massive 91% of financial institutions across all sizes and segments reported increased fraud rates. Almost three-quarters of financial institutions lost over $500K to fraud in the past year. And while 67% of financial institutions have over half their workforce...