The Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
5 Steps of a Successful Product Analytics Strategy
Reading time: 6 minutes
Have you tried Burbn? No, we’re not offering you a cocktail. We’re referring to the first prototype of Instagram. It was a web app called Burbn, and the name was inspired by the founder’s love of whiskeys and bourbons. Burbn evolved into one of the hottest apps, and when Instagram was launched on October 6,...
CalendarAnything
How Acxiom Ensures Long-Term Marketing Success with CalendarAnything
Reading time: 2 minutes
A leader in identity, customer data management, and the ethical use of data, Acxiom helps brands understand their customers in order to create better customer experiences and deliver business growth. For over 50 years, Acxiom has helped the world’s biggest brands make sense of fragmented data and changing technologies in a dynamic marketing ecosystem. With...
Salesforce
Why You Need a Digital HQ for Today’s Flexible Workplace
Reading time: 4 minutes
The Great Resignation. The Jobpocalyse. Whatever you want to refer to it as, the issue boils down to companies struggling to attract and retain talent. During the pandemic, knowledge workers got a glimpse of what life is like fitting work around their lives instead of vice versa. Many liked what they saw in a remote...
CalendarAnything
Supercharge CalendarAnything LWC with New Features and Functionality
Reading time: 4 minutes
CalendarAnything is more than just a calendar. The #1 Salesforce Calendar App lets you view your business at a high level or get into the details — all on one screen. CalendarAnything is entirely customizable for your organization’s needs, whether you’re managing a team of two or coordinating hundreds. And now, Silverline has taken the...
Banking
Implementing Salesforce Gives GreenState Credit Union Better Member Visibility
Reading time: 3 minutes
GreenState Credit Union is a member-owned financial cooperative. Organized in 1938, GreenState has grown to be Iowa’s largest credit union and one of the top financial institutions in the United States for returning profits to members in the form of better rates and lower fees. GreenState serves over 370,000 members with 30 office locations. Membership...
Capital Markets
Powering the Productivity and Growth of Canadian Capital Markets
Reading time: 5 minutes
2021 proved to be a banner year for Canadian investments, with more than $11.8B CAD in venture capital invested and $20B CAD in private equity deployed. Canadian startups raised more than double their 2020 investment totals, and 2x the totals in 2019. Canadian economic development is positioned to see parabolic returns, but what does that...
Payer
How Payers Can Leverage Salesforce Industries to Improve Member Retention
Reading time: 4 minutes
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...
Salesforce
Exploring the Future of Salesforce Marketing Automation at Connections 2022
Reading time: 4 minutes
Salesforce Connections is an industry event that brings marketing, commerce, and digital professionals together to inspire, educate, and, of course, connect. This year’s sold-out event was held on June 8 and 9 in Chicago. A group of Silverliners gathered with other industry leaders and cultural visionaries at Connections to grow and learn from one another....
Capital Markets
How Tech Can Win the Battle for Financial Services Talent
Reading time: 7 minutes
It is like a game of Hide and Seek out there in the search for talent – except financial services companies are doing a lot more seeking and a lot less finding. The trailing wake of the pandemic has left us with the so-called Great Resignation, created new forms of flexible work, and made huge...
Financial Services
Grow Your Portfolio with Salesforce for Mortgage Lending
Reading time: 4 minutes
With rising rates and declining origination volumes top of mind for many mortgage lenders, we could all use a magic bullet to make 2022 a successful year. It may not be magic, but utilizing technology with the data you already have can help you prioritize and allocate leads, identify cross-sell/upsell opportunities, and grow your portfolio....