The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Silverline Announces Mediaocean Integration for Salesforce Media Cloud
Reading time: 2 minutes
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today its new Mediaocean integration for Salesforce Media Cloud. Mediaocean’s certified integration for Salesforce streamlines the RFP ingestion process, replacing the manual former process of sending emails with attached RFPs. The Mediaocean integration automatically creates RFPs in the Salesforce platform and...
Payer
Why Member Services is the Key to Your Payer Strategy
Reading time: 4 minutes
On an episode of Curb Your Enthusiasm, the self-deprecating Larry David said, “You’re nothing without your health. Some people are nothing even with their health. I fall in that category, sometimes.” For many of your members, health may not be a top-of-mind concern, but without it, they have, well … nothing. People have a lot...
Financial Services
Managing Relationships with nCino Pricing and Profitability
Reading time: 5 minutes
When it comes to hitting profitability targets, it’s important to understand that relationship profitability is just as important as loan profitability. You might issue an unprofitable loan to keep a profitable relationship going. But in order to make the right decisions for each customer, you need a holistic view of an entire relationship. With nCino’s...
Media & Entertainment
How 3 Media Companies Used Salesforce to Transform Their Operations
Reading time: 3 minutes
Many media organizations have an ongoing struggle to keep up with the fast pace of industry change, whether they are adapting to multiple channels or adjusting to a new toolbox of advertising options. They are stuck with outdated systems and processes that are not able to meet their clients’ expectations, and teams are challenged by...
Payer
3 Health Insurance Technology Trends for 2022 and Beyond
Reading time: 3 minutes
Your members expect more of you than ever. They’re looking for a streamlined shopping experience, guidance when it comes to enrolling into the right plan, and that you’ll meet them where they are — not the other way around. But if you’re like most payers, you might be struggling with the operational realities to make...
Media & Entertainment
5 Ways to Make Your Advertising Business Bulletproof
Reading time: 4 minutes
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key learnings for me as an executive over these last ten years? There’s no such thing as...
CalendarAnything
How CalendarAnything LWC Saves Teams More Time
Reading time: 5 minutes
With remote work blurring the line between home and the office, you have to be especially mindful of how you’re managing time for your team members. CalendarAnything is the #1 calendar app on Salesforce’s AppExchange because it saves time, helping companies better coordinate campaigns, optimize resources, and keep their projects on track, on time, and...
Financial Services
A Beginner’s Guide to Salesforce Digital Process Automation
Reading time: 5 minutes
As we all adjust to a digital-first, work-from-anywhere environment, how can we help teams better collaborate and stay connected? We’ve helped countless leaders get started with their Salesforce journey, and we know firsthand that it can be a lot! That’s why we’re here to help. Gaining a 360-degree view of customers or members is a...
Media & Entertainment
Why It’s Time to Reimagine Digital Ad Sales
Reading time: 4 minutes
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it completely siloed. It’s time to reimagine digital ad sales. For companies to be successful today, publishers...
Salesforce
The Top Salesforce Trends for 2022
Reading time: 5 minutes
If you’re one of the many companies around the world acclimating to a new digital-first, work-from-anywhere landscape, then you know firsthand the challenges of managing systems and facilitating collaboration outside of the traditional office environment. After the past two years, it is impossible to deny the power and adaptability of the Salesforce platform, which has...