The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Transforming a4’s Ad Sales Budgeting Process
Reading time: 4 minutes
A4, a division of Altice News & Advertising, provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and advertising clients. a4’s coverage offers over 80 million authenticated U.S. household IP addresses and 15 million households with viewership data collected across 210 Designated Market Areas (DMAs), including the Optimum markets that span nationwide. The...
Marketing Cloud
6 Tips to Survive Slowing Loan Growth with Marketing Cloud
Reading time: 4 minutes
Look at how someone is caring for their house plants, and you’ll soon know if they’re a green thumb growing a blossoming lily or if that once leafy fern is in its dying days. Like a house plant, your banking and lending customers must be cultivated to flourish. Especially now with loan growth drooping as...
Media & Entertainment
How Salesforce Streamlines Production Operations
Reading time: 4 minutes
M&M’s (WARNING: ABSOLUTELY NO BROWN ONES) That detail was part of the concert rider for Van Halen’s 1982 world tour. The request to remove all the brown M&Ms seems ridiculous and is just one more story about the legendary demands made by celebrities. But lead singer David Lee Roth later explained in an interview that...
Financial Services
Top Insurance Highlights from the Salesforce Spring ’23 Release
Reading time: 7 minutes
The Salesforce Financial Services Cloud Spring ’23 release is coming out in a few weeks. We’re excited to see that many of the new capabilities offer solutions for the technology goals that insurance companies are looking to achieve, including: Digitizing the recruiting and interview process to create a unified experience that flows from the first...
Marketing Cloud
3 Ways Banks Can Use Salesforce Marketing Cloud to Grow Deposits
Reading time: 4 minutes
During the pandemic, banks were like the Oprah of loans. Instead of you get a car, it was you get a loan, you get a loan, you get a loan! Loans were going crazy because of the low rates. But now, post-pandemic, the economy has shifted, rates are on their way up, and loan growth...
Media & Entertainment
How Media Companies Can Start Leveraging a Customer Data Platform
Reading time: 4 minutes
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book was the go-to place to store your family and friends’ information, but as time went on, there...
Asset Management
How Digital Process Automation is Driving Asset Management Success
Reading time: 3 minutes
The financial services industry has experienced some severe market volatility in the past few years, and this unpredictability and instability has severely disrupted all aspects of asset management, from private equity and venture capital to real estate and REITs. Asset management organizations are taking a digital-first approach to stay competitive in this challenging market. They...
Financial Services
Insurance Industry Trends 2023: Talent Shortages and Climate Change
Reading time: 4 minutes
In the first part of our look at 2023 insurance trends, we covered how inflation and interest rates are impacting insurance. Now we turn to other trends we are seeing around talent shortages and climate change. We’ll also take a closer look at industry-specific issues, such as insurtech and producer consolidation, and share how Salesforce...
Media & Entertainment
Ensuring Greater Visibility for The MBS Group’s Stage and Studio Scheduling
Reading time: 3 minutes
As the world’s largest studio advisory and production services company, The MBS Group services more than 500 sound stages across North America and Europe and supports more than 450 productions a year. The MBS Group provides studio management, studio design and development, and equipment inventories for lighting, grip, and expendables. The company has more than...
Financial Services
Insurance Industry Trends 2023: The Impact of Inflation and Interest Rates
Reading time: 5 minutes
The insurance sector is not for the faint of heart. The massive insurance landscape is a fast-changing world of ebbs and flows, and the industry is continually influenced by trends that are beyond its control but that organizations need to overcome in order to succeed. Here we’ll dive into some of those insurance trends around...